In March 2025, Google released a major algorithm update focused on improving user experience. This shift highlights the growing importance of combining strong technical performance, relevant content, and seamless navigation to maintain—or boost—a website’s search ranking.
For any web agency in Charente-Maritime, this update is a game-changer. It calls for a fresh approach to website design and optimization, with a clear focus on incorporating Core Web Vitals, also known as Essential Web Signals.
What Our Web Agency in Charente-Maritime Delivers
We adjust our methods to align our clients’ websites with Google’s latest standards. This involves a precise technical approach centered on three key performance indicators:
- LCP – Largest Contentful Paint
👉 Main Content Load Time
Measures how long it takes for the largest visible element to appear. Target: under 2.5 seconds. We improve this by compressing images, optimizing code, and reducing render-blocking resources. - FID – First Input Delay
👉 Time to First Interaction
Tracks the delay between a user’s first interaction and the website’s response. Goal: under 100 ms. We minimize this by cutting unnecessary JavaScript and prioritizing essential scripts. - CLS – Cumulative Layout Shift
👉 Visual Stability
Measures layout shifts while the page loads. Ideal score: under 0.1. We fix this by setting dimensions for media elements and avoiding chaotic dynamic insertions.
Enhancing User Experience with a Charente-Maritime Web Agency
Beyond performance metrics, Google’s algorithm also considers several UX factors:
- Mobile-friendly design
- Fast, smooth navigation
- Secure HTTPS connection
- No intrusive pop-ups
Our web agency in Charente-Maritime integrates all these elements into every project to ensure a smooth user experience and help improve your site’s ranking.
Content Is Still a Cornerstone of SEO
Even with more emphasis on technical performance, content is still king. A fast website without valuable information won’t rank well. It needs to feature useful, well-structured content that’s optimized for search terms like “web agency Charente-Maritime.”
That’s why we help our clients craft relevant, engaging content—written with both the user and search engines in mind.
Trust an Expert Agency to Boost Your Online Visibility
Curious how your site performs under Google’s latest standards? Our web agency in Charente-Maritime offers a free, no-obligation website audit. We’ll help you pinpoint areas for improvement and implement smart, actionable strategies to increase your visibility.