Building a successful online store starts with a smooth shopping experience that stays true to your brand. That’s exactly what we delivered for Le Zèbre, an equestrian tack and leather goods boutique based in Oléron. We supported them in launching a modern, high-performing ecommerce website. Their online store now extends the quality and style of their products, while helping them reach a wider audience—an example of what an online store build in Oléron can do to grow sales.
What type of website should you choose to launch an online store?
When you start an online store, the first step is choosing the right model. Each type of ecommerce site supports different goals. That way, you can align your store with your market and overall strategy.
B2B – Business to Business
In this model, a business sells to other businesses. It often includes custom pricing and bulk ordering. The website streamlines purchasing for loyal professional clients.
B2C – Business to Consumer
Here, a business sells directly to everyday customers. This is the most common type of online store. It’s a great fit for retailers who want to reach a wide audience.
C2C – Consumer to Consumer
In this case, individuals sell to other individuals—often used goods or one-off services. This model typically relies on marketplaces or specialized platforms.
Niche ecommerce websites
A niche store targets a very specific audience. For example, it might sell only organic products or equestrian gear. This positioning strengthens your expertise and reinforces your brand as a specialist.
Digital product stores
These websites sell digital products only—such as ebooks, software, music, or online training. Customers buy online and get instant access to what they purchased.
Omnichannel commerce
With this model, you connect all your customer touchpoints. For example, you link your ecommerce website, physical store, and social media. Customers can move from one channel to another without friction, which improves the experience and increases sales.
Subscription-based ecommerce
Here, the customer pays a recurring subscription. They then receive products or get access to a service each month. This model builds customer loyalty and helps secure a portion of your revenue.
Which tool should you choose to build an online store?
Today, WooCommerce powers millions of online stores worldwide and remains one of the most widely used ecommerce solutions.
This open-source plugin integrates with WordPress and makes it possible to build fully featured online stores.
With the expertise of our web designers, you get a reliable, scalable online store build in Oléron.
That way, you stay in control of your content and your product catalog.
The benefits of WooCommerce
WooCommerce offers strong advantages for building a professional ecommerce store. It gives you the flexibility to customize your store’s design and layout. You can easily manage products, categories, orders, and online payments.
On top of that, WooCommerce has a huge ecosystem of extensions that add advanced features. You can integrate marketing tools, shipping solutions, or more robust invoicing. For an online store in Oléron, Sowebio can also build custom modules tailored to your business.
