{"id":461,"date":"2020-02-09T13:50:40","date_gmt":"2020-02-09T12:50:40","guid":{"rendered":"https:\/\/www.soweb.io\/?page_id=461"},"modified":"2025-09-23T14:15:57","modified_gmt":"2025-09-23T13:15:57","slug":"marketing-contenu","status":"publish","type":"page","link":"https:\/\/www.soweb.io\/en\/marketing-contenu\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"461\" class=\"elementor elementor-461\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b9ffdb e-flex e-con-boxed e-con e-parent\" data-id=\"9b9ffdb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a91172c e-con-full e-flex e-con e-child\" data-id=\"a91172c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-824f036 elementor-widget elementor-widget-spacer\" data-id=\"824f036\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be5f1b2 elementor-widget elementor-widget-heading\" data-id=\"be5f1b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Content Marketing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05ec547 elementor-widget elementor-widget-spacer\" data-id=\"05ec547\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-132b555 e-flex e-con-boxed e-con e-parent\" data-id=\"132b555\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3606e44 e-con-full e-flex e-con e-child\" data-id=\"3606e44\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32bfb42 elementor-widget elementor-widget-spacer\" data-id=\"32bfb42\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d5a12b elementor-widget elementor-widget-text-editor\" data-id=\"5d5a12b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le<strong> marketing de contenu<\/strong> ou &#8220;Content Marketing&#8221; est une technique marketing consistant \u00e0 cr\u00e9er et diffuser du contenu textes ou vid\u00e9o (contenus m\u00e9dias). Ce contenu peut-\u00eatre de l\u2019actualit\u00e9 et des livres blancs, des fiches techniques ou des guides, des animations vid\u00e9o diffus\u00e9es sur votre site ou encore sur vos pages r\u00e9seaux sociaux.<\/p><p>Par cons\u00e9quent, le &#8220;<strong>Content Marketing<\/strong>&#8221; consiste donc \u00e0 produire et \u00e0 diffuser du contenu \u00e9ditorial \u00e0 des fins marketing. C&#8217;est la raison pour laquelle, la production et la diffusion de contenu \u00e9ditorial est alors une des nombreuses actions pouvant faciliter la rencontre entre l&#8217;offre et la demande.<\/p><p>It is also a way of creating and maintaining your brand narrative. This does not mean all of your content has to be about your company! You need to engage your audience with topics and themes that resonate with your brand image.<\/p><p class=\" translation-block\">Pour en savoir plus, lisez notre article <a href=\"https:\/\/www.soweb.io\/marketing-de-contenu\" target=\"_self\">d\u2019introduction au marketing de contenu.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43251a5 e-con-full e-flex e-con e-child\" data-id=\"43251a5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e0ade6 elementor-widget elementor-widget-image\" data-id=\"2e0ade6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"170\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-computer_and_people_2-800x452-web.png\" class=\"attachment-medium size-medium wp-image-5281\" alt=\"marketing de contenu\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-390c52a elementor-widget elementor-widget-heading\" data-id=\"390c52a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing de contenu-Content marketing <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe8425d e-flex e-con-boxed e-con e-parent\" data-id=\"fe8425d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8a1af29 e-con-full e-flex e-con e-child\" data-id=\"8a1af29\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3362fe8 elementor-widget elementor-widget-image\" data-id=\"3362fe8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"278\" height=\"300\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-computer_2-923x995-web.png\" class=\"attachment-medium size-medium wp-image-5274\" alt=\"marketing de contenu\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ec393c e-con-full e-flex e-con e-child\" data-id=\"5ec393c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-007698d elementor-widget elementor-widget-spacer\" data-id=\"007698d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2567e4f elementor-widget elementor-widget-heading\" data-id=\"2567e4f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Do Content Marketing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72ebfaa elementor-widget elementor-widget-text-editor\" data-id=\"72ebfaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Les objectifs du <strong>marketing de contenu<\/strong> sont multiples : Souvent, via une &#8220;landing page&#8221;, il permet de cr\u00e9er ou d&#8217; augmenter le trafic, sur votre site et ainsi d&#8217;optimiser votre r\u00e9f\u00e9rencement (SEO ou SEM, SEA, SMO). Cette technique s&#8217;inscrit \u00e9galement dans une strat\u00e9gie de notori\u00e9t\u00e9, d&#8217;acquisition et de fid\u00e9lisation. Vous l&#8217;avez compris, il permet de capter l\u2019attention des visiteurs gr\u00e2ce \u00e0 du contenu pertinent et \u00e9galement de renforcer votre relation avec vos clients et votre communaut\u00e9.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fe83ed elementor-widget elementor-widget-spacer\" data-id=\"3fe83ed\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5649c63 e-flex e-con-boxed e-con e-parent\" data-id=\"5649c63\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b49613b e-con-full e-flex e-con e-child\" data-id=\"b49613b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d08f2e6 elementor-widget elementor-widget-spacer\" data-id=\"d08f2e6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25c1468 elementor-widget elementor-widget-heading\" data-id=\"25c1468\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content Creation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7364ab0 elementor-widget elementor-widget-text-editor\" data-id=\"7364ab0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Dans un premier temps, un <strong>calendrier \u00e9ditorial<\/strong>\u00a0 permet de pr\u00e9voir, d&#8217;anticiper et de <strong>programmer la cr\u00e9ation, la r\u00e9daction et la diffusion de votre contenu<\/strong>. Dans un second temps, vos communications sont alors<strong> diffus\u00e9es<\/strong> sur votre site ou sur vos<strong> pages professionnelles des r\u00e9seaux sociaux<\/strong>. Comme vous le savez, \u00eatre pr\u00e9sent sur la toile est essentiel ! Pourtant un site sans cr\u00e9ation de contenu r\u00e9gulier est une vitrine au d\u00e9cor immuable. \u00c0 l&#8217;\u00e9poque du &#8220;Social Media&#8221;, il est important de pr\u00e9voir un calendrier \u00e9ditorial et de <strong>r\u00e9aliser des vid\u00e9os<\/strong> ou animations qui captent vos <strong>visiteurs et clients<\/strong>. Nous sommes entr\u00e9s dans l&#8217;\u00e8re de l&#8217;information imm\u00e9diate et vos clients veulent aussi recevoir de votre part des informations pertinentes, r\u00e9guli\u00e8res et de surcro\u00eet &#8220;neuves&#8221;.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad09d3f e-flex e-con-boxed e-con e-parent\" data-id=\"ad09d3f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f33c385 e-con-full e-flex e-con e-child\" data-id=\"f33c385\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1e31bf elementor-headline--style-rotate elementor-widget elementor-widget-animated-headline\" data-id=\"a1e31bf\" data-element_type=\"widget\" data-settings=\"{&quot;headline_style&quot;:&quot;rotate&quot;,&quot;rotating_text&quot;:&quot;Cr\\u00e9ation Sowebio &quot;,&quot;animation_type&quot;:&quot;typing&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;rotate_iteration_delay&quot;:2500}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-headline elementor-headline-animation-type-typing elementor-headline-letters\">\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">\n\t\t\t\tCr\u00e9ation&nbsp;Sowebio&nbsp;\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a61821e animated-slow e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"a61821e\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;zoomInUp&quot;,&quot;animation_delay&quot;:200,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80dc390 elementor-widget elementor-widget-text-editor\" data-id=\"80dc390\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Storefront, institutional website<\/li><li>Corporate and e-commerce website<\/li><li>Social Media Page<\/li><li>Sound signature<\/li><li>Sound Design<\/li><li>Music<\/li><li>Visual identity<\/li><li>Graphic Charter<\/li><li>Logo<\/li><li>Photo and video<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-390d4e3 e-flex e-con-boxed e-con e-parent\" data-id=\"390d4e3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fbe0f28 e-con-full e-flex e-con e-child\" data-id=\"fbe0f28\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b23639 elementor-widget elementor-widget-spacer\" data-id=\"0b23639\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72477f0 elementor-widget elementor-widget-heading\" data-id=\"72477f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content Writing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f54a9c elementor-widget elementor-widget-text-editor\" data-id=\"9f54a9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\" translation-block\">You don\u2019t have time to write articles or learn video editing software. You don\u2019t really know how to write an article for the Web, so your site never changes and stands still. <strong>Web content writing<\/strong> is our area of expertise, so you can focus on what you do best: your job! Sowebio offers you <strong>SEO content creation<\/strong> for websites and social media to optimize your <strong>company\u2019s visibility<\/strong> on search engines. But first, it is important to define your editorial style guide. Combined with your <strong>graphic charter,<\/strong> this is how you build your brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d18730 e-flex e-con-boxed e-con e-parent\" data-id=\"6d18730\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f504b5 animated-slow e-con-full e-flex e-con e-child\" data-id=\"5f504b5\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e855c9b elementor-widget elementor-widget-heading\" data-id=\"e855c9b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Drafting <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-630475a elementor-widget elementor-widget-text-editor\" data-id=\"630475a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>Contents<\/li>\n<li>Editorial style guide<\/li>\n<li>Articles<\/li>\n<li>White Papers<\/li>\n<li>Consulting<\/li>\n<li>Marketing brochures<\/li>\n<li>Sales kits<\/li>\n<li>Product sheets<\/li>\n<li>Data sheets<\/li>\n<li>Newsletters<\/li>\n<li>Landing pages<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96efd83 e-con-full e-flex e-con e-child\" data-id=\"96efd83\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06e2f1e elementor-widget elementor-widget-heading\" data-id=\"06e2f1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content Marketing \u2013 Distribution<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45d8b3f elementor-widget elementor-widget-text-editor\" data-id=\"45d8b3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\" translation-block\">Quality content distribution <strong>improves your SEO,,<\/strong> but above all it gets your visitors interested and unites your <strong>community around your brand.,<\/strong> Sowebio prepares this step by planning your content with an editorial schedule. Depending on your industry, the schedule can be planned annually, semi-annually or quarterly.<\/p><p class=\" translation-block\">There are also many communications channels, so you need to know where to find your audience! That means using a step-by-step approach to be efficient and properly prepare <strong>content creation, writing,<\/strong> and <strong>distribution!<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67720df animated-slow e-con-full e-flex e-con e-child\" data-id=\"67720df\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b28881 elementor-widget elementor-widget-heading\" data-id=\"2b28881\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Distribution<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-293edcc elementor-widget elementor-widget-text-editor\" data-id=\"293edcc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Social media<\/li><li>Blogs and websites<\/li><li>Youtube channels<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c4603 elementor-widget elementor-widget-spacer\" data-id=\"19c4603\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf6403f elementor-widget elementor-widget-heading\" data-id=\"cf6403f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Facilitating<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f40709 elementor-widget elementor-widget-text-editor\" data-id=\"9f40709\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Community Management<\/li><li>Community building<\/li><li>Community management<\/li><li>Games and contests<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa84002 e-flex e-con-boxed e-con e-parent\" data-id=\"fa84002\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ecb52cc e-con-full e-flex e-con e-child\" data-id=\"ecb52cc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a01dd elementor-widget elementor-widget-spacer\" data-id=\"f8a01dd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04b0be2 elementor-widget elementor-widget-image\" data-id=\"04b0be2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/favicon.png\" class=\"attachment-thumbnail size-thumbnail wp-image-4867\" alt=\"agence de communication\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca62486 elementor-widget elementor-widget-text-editor\" data-id=\"ca62486\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\" translation-block\">Sowebio creates content that\u2019s informative, useful and fun, in different formats, according to the objectives of your marketing strategy and your <strong>editorial style guide.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-473e0d1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"473e0d1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.soweb.io\/contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-id-card\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Le marketing de contenu ou &#8220;Content Marketing&#8221; est une technique marketing consistant \u00e0 cr\u00e9er et diffuser du contenu textes ou vid\u00e9o (contenus m\u00e9dias). Ce contenu peut-\u00eatre de l\u2019actualit\u00e9 et des livres blancs, des fiches techniques ou des guides, des animations vid\u00e9o diffus\u00e9es sur votre site ou encore sur vos pages r\u00e9seaux sociaux. Par cons\u00e9quent, le [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-461","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing de contenu - Content Marketing - Sowebio Strat\u00e9gie Digitale<\/title>\n<meta name=\"description\" content=\"Le marketing de contenu, &quot;content marketing&quot; est une technique consistant \u00e0 cr\u00e9er et diffuser du contenu (textes, vid\u00e9o) pour attirer des visiteurs web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.soweb.io\/en\/marketing-contenu\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing de contenu - 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