{"id":461,"date":"2020-02-09T13:50:40","date_gmt":"2020-02-09T12:50:40","guid":{"rendered":"https:\/\/www.soweb.io\/?page_id=461"},"modified":"2025-09-23T14:15:57","modified_gmt":"2025-09-23T13:15:57","slug":"marketing-contenu","status":"publish","type":"page","link":"https:\/\/www.soweb.io\/en\/marketing-contenu\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"461\" class=\"elementor elementor-461\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b9ffdb e-flex e-con-boxed e-con e-parent\" data-id=\"9b9ffdb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a91172c e-con-full e-flex e-con e-child\" data-id=\"a91172c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-824f036 elementor-widget elementor-widget-spacer\" data-id=\"824f036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be5f1b2 elementor-widget elementor-widget-heading\" data-id=\"be5f1b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Content Marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05ec547 elementor-widget elementor-widget-spacer\" data-id=\"05ec547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-132b555 e-flex e-con-boxed e-con e-parent\" data-id=\"132b555\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3606e44 e-con-full e-flex e-con e-child\" data-id=\"3606e44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32bfb42 elementor-widget elementor-widget-spacer\" data-id=\"32bfb42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d5a12b elementor-widget elementor-widget-text-editor\" data-id=\"5d5a12b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\" translation-block\"><strong>Content marketing<\/strong> is the marketing technique of creating and distributing written or video content (media content). This content can be news and white papers, technical manuals or guides, or videos posted on your site or social media accounts.<\/p><p class=\" translation-block\">Content marketing means producing and distributing editorial content for marketing purposes, which is one of the many ways to help meet supply and demand.<\/p><p>It is also a way of creating and maintaining your brand narrative. This does not mean all of your content has to be about your company! You need to engage your audience with topics and themes that resonate with your brand image.<\/p><p class=\" translation-block\">Pour en savoir plus, lisez notre article <a href=\"https:\/\/www.soweb.io\/marketing-de-contenu\" target=\"_self\">d\u2019introduction au marketing de contenu.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43251a5 e-con-full e-flex e-con e-child\" data-id=\"43251a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e0ade6 elementor-widget elementor-widget-image\" data-id=\"2e0ade6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"170\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-computer_and_people_2-800x452-web.png\" class=\"attachment-medium size-medium wp-image-5281\" alt=\"marketing de contenu\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-390c52a elementor-widget elementor-widget-heading\" data-id=\"390c52a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing de contenu-Content marketing <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe8425d e-flex e-con-boxed e-con e-parent\" data-id=\"fe8425d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8a1af29 e-con-full e-flex e-con e-child\" data-id=\"8a1af29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3362fe8 elementor-widget elementor-widget-image\" data-id=\"3362fe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"278\" height=\"300\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-computer_2-923x995-web.png\" class=\"attachment-medium size-medium wp-image-5274\" alt=\"marketing de contenu\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ec393c e-con-full e-flex e-con e-child\" data-id=\"5ec393c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-007698d elementor-widget elementor-widget-spacer\" data-id=\"007698d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2567e4f elementor-widget elementor-widget-heading\" data-id=\"2567e4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Do Content Marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72ebfaa elementor-widget elementor-widget-text-editor\" data-id=\"72ebfaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\" class=\" translation-block\"><strong>Content marketing<\/strong> is used for many reasons. Often, a landing page is used to create or increase traffic to your website, and optimize your ranking (SEO or SEM, SEA, SMO). This technique is also part of a strategy of awareness, acquisition, and retention. As you have seen, it attracts visitor attention with relevant content and strengthens your relationship with your customers and community.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fe83ed elementor-widget elementor-widget-spacer\" data-id=\"3fe83ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5649c63 e-flex e-con-boxed e-con e-parent\" data-id=\"5649c63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b49613b e-con-full e-flex e-con e-child\" data-id=\"b49613b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d08f2e6 elementor-widget elementor-widget-spacer\" data-id=\"d08f2e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25c1468 elementor-widget elementor-widget-heading\" data-id=\"25c1468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content Creation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7364ab0 elementor-widget elementor-widget-text-editor\" data-id=\"7364ab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\" translation-block\">You can use an <strong>editorial schedule<\/strong> to anticipate, forecast and plan the creation, writing and distribution of your content. Next, your communications are posted to your site or corporate social media accounts. As you know, you must have a Web presence!<br>\nBut a website without fresh content is like a shop window that never changes. In the social media age, you need to establish an editorial schedule and produce videos or promote events that draw in your visitors and customers. We are in the era of instant information and your customers want information from you that\u2019s relevant and always new.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad09d3f e-flex e-con-boxed e-con e-parent\" data-id=\"ad09d3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f33c385 e-con-full e-flex e-con e-child\" data-id=\"f33c385\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1e31bf elementor-headline--style-rotate elementor-widget elementor-widget-animated-headline\" data-id=\"a1e31bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headline_style&quot;:&quot;rotate&quot;,&quot;rotating_text&quot;:&quot;Cr\\u00e9ation Sowebio &quot;,&quot;animation_type&quot;:&quot;typing&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;rotate_iteration_delay&quot;:2500}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-headline elementor-headline-animation-type-typing elementor-headline-letters\">\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">\n\t\t\t\tCr\u00e9ation&nbsp;Sowebio&nbsp;\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a61821e animated-slow e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"a61821e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;zoomInUp&quot;,&quot;animation_delay&quot;:200,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80dc390 elementor-widget elementor-widget-text-editor\" data-id=\"80dc390\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Storefront, institutional website<\/li><li>Corporate and e-commerce website<\/li><li>Social Media Page<\/li><li>Sound signature<\/li><li>Sound Design<\/li><li>Music<\/li><li>Visual identity<\/li><li>Graphic Charter<\/li><li>Logo<\/li><li>Photo and video<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-390d4e3 e-flex e-con-boxed e-con e-parent\" data-id=\"390d4e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fbe0f28 e-con-full e-flex e-con e-child\" data-id=\"fbe0f28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b23639 elementor-widget elementor-widget-spacer\" data-id=\"0b23639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72477f0 elementor-widget elementor-widget-heading\" data-id=\"72477f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content Writing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f54a9c elementor-widget elementor-widget-text-editor\" data-id=\"9f54a9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\" translation-block\">You don\u2019t have time to write articles or learn video editing software. You don\u2019t really know how to write an article for the Web, so your site never changes and stands still. <strong>Web content writing<\/strong> is our area of expertise, so you can focus on what you do best: your job! Sowebio offers you <strong>SEO content creation<\/strong> for websites and social media to optimize your <strong>company\u2019s visibility<\/strong> on search engines. But first, it is important to define your editorial style guide. Combined with your <strong>graphic charter,<\/strong> this is how you build your brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d18730 e-flex e-con-boxed e-con e-parent\" data-id=\"6d18730\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f504b5 animated-slow e-con-full e-flex e-con e-child\" data-id=\"5f504b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e855c9b elementor-widget elementor-widget-heading\" data-id=\"e855c9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Drafting <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-630475a elementor-widget elementor-widget-text-editor\" data-id=\"630475a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Contents<\/li>\n<li>Editorial style guide<\/li>\n<li>Articles<\/li>\n<li>White Papers<\/li>\n<li>Consulting<\/li>\n<li>Marketing brochures<\/li>\n<li>Sales kits<\/li>\n<li>Product sheets<\/li>\n<li>Data sheets<\/li>\n<li>Newsletters<\/li>\n<li>Landing pages<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96efd83 e-con-full e-flex e-con e-child\" data-id=\"96efd83\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06e2f1e elementor-widget elementor-widget-heading\" data-id=\"06e2f1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content Marketing \u2013 Distribution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45d8b3f elementor-widget elementor-widget-text-editor\" data-id=\"45d8b3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\" translation-block\">Quality content distribution <strong>improves your SEO,,<\/strong> but above all it gets your visitors interested and unites your <strong>community around your brand.,<\/strong> Sowebio prepares this step by planning your content with an editorial schedule. Depending on your industry, the schedule can be planned annually, semi-annually or quarterly.<\/p><p class=\" translation-block\">There are also many communications channels, so you need to know where to find your audience! That means using a step-by-step approach to be efficient and properly prepare <strong>content creation, writing,<\/strong> and <strong>distribution!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67720df animated-slow e-con-full e-flex e-con e-child\" data-id=\"67720df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b28881 elementor-widget elementor-widget-heading\" data-id=\"2b28881\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Distribution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-293edcc elementor-widget elementor-widget-text-editor\" data-id=\"293edcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Social media<\/li><li>Blogs and websites<\/li><li>Youtube channels<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c4603 elementor-widget elementor-widget-spacer\" data-id=\"19c4603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf6403f elementor-widget elementor-widget-heading\" data-id=\"cf6403f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Facilitating<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f40709 elementor-widget elementor-widget-text-editor\" data-id=\"9f40709\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Community Management<\/li><li>Community building<\/li><li>Community management<\/li><li>Games and contests<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa84002 e-flex e-con-boxed e-con e-parent\" data-id=\"fa84002\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ecb52cc e-con-full e-flex e-con e-child\" data-id=\"ecb52cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a01dd elementor-widget elementor-widget-spacer\" data-id=\"f8a01dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04b0be2 elementor-widget elementor-widget-image\" data-id=\"04b0be2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/favicon.png\" class=\"attachment-thumbnail size-thumbnail wp-image-4867\" alt=\"agence de communication\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca62486 elementor-widget elementor-widget-text-editor\" data-id=\"ca62486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\" translation-block\">Sowebio creates content that\u2019s informative, useful and fun, in different formats, according to the objectives of your marketing strategy and your <strong>editorial style guide.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-473e0d1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"473e0d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.soweb.io\/contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-id-card\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Le marketing de contenu ou \u00ab\u00a0Content Marketing\u00a0\u00bb est une technique marketing consistant \u00e0 cr\u00e9er et diffuser du contenu textes ou vid\u00e9o (contenus m\u00e9dias). Ce contenu peut-\u00eatre de l\u2019actualit\u00e9 et des livres blancs, des fiches techniques ou des guides, des animations vid\u00e9o diffus\u00e9es sur votre site ou encore sur vos pages r\u00e9seaux sociaux. Par cons\u00e9quent, le [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-461","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing de contenu - Content Marketing - Sowebio Strat\u00e9gie Digitale<\/title>\n<meta name=\"description\" content=\"Le marketing de contenu, &quot;content marketing&quot; est une technique consistant \u00e0 cr\u00e9er et diffuser du contenu (textes, vid\u00e9o) pour attirer des visiteurs web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.soweb.io\/en\/marketing-contenu\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing de contenu - Content Marketing - Sowebio Strat\u00e9gie Digitale\" \/>\n<meta property=\"og:description\" content=\"Le marketing de contenu, &quot;content marketing&quot; est une technique consistant \u00e0 cr\u00e9er et diffuser du contenu (textes, vid\u00e9o) pour attirer des visiteurs web.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.soweb.io\/en\/marketing-contenu\/\" \/>\n<meta property=\"og:site_name\" content=\"Sowebio Strat\u00e9gie Digitale\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-23T13:15:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-computer_and_people_2-800x452-web.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"452\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.soweb.io\/marketing-contenu\/\",\"url\":\"https:\/\/www.soweb.io\/marketing-contenu\/\",\"name\":\"Marketing de contenu - Content Marketing - Sowebio Strat\u00e9gie Digitale\",\"isPartOf\":{\"@id\":\"https:\/\/www.soweb.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.soweb.io\/marketing-contenu\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.soweb.io\/marketing-contenu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-computer_and_people_2-800x452-web.png\",\"datePublished\":\"2020-02-09T12:50:40+00:00\",\"dateModified\":\"2025-09-23T13:15:57+00:00\",\"description\":\"Le marketing de contenu, \\\"content marketing\\\" est une technique consistant \u00e0 cr\u00e9er et diffuser du contenu (textes, vid\u00e9o) pour attirer des visiteurs web.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.soweb.io\/marketing-contenu\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.soweb.io\/marketing-contenu\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.soweb.io\/marketing-contenu\/#primaryimage\",\"url\":\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-computer_and_people_2-800x452-web.png\",\"contentUrl\":\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-computer_and_people_2-800x452-web.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.soweb.io\/marketing-contenu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.soweb.io\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing de contenu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.soweb.io\/#website\",\"url\":\"https:\/\/www.soweb.io\/\",\"name\":\"Sowebio Strat\u00e9gie Digitale\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.soweb.io\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.soweb.io\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.soweb.io\/#organization\",\"name\":\"Sowebio\",\"url\":\"https:\/\/www.soweb.io\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.soweb.io\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-logo_sowebio_transparent-240x49web.png\",\"contentUrl\":\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-logo_sowebio_transparent-240x49web.png\",\"width\":240,\"height\":49,\"caption\":\"Sowebio\"},\"image\":{\"@id\":\"https:\/\/www.soweb.io\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing de contenu - Content Marketing - Sowebio Strat\u00e9gie Digitale","description":"Le marketing de contenu, \"content marketing\" est une technique consistant \u00e0 cr\u00e9er et diffuser du contenu (textes, vid\u00e9o) pour attirer des visiteurs web.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.soweb.io\/en\/marketing-contenu\/","og_locale":"en_GB","og_type":"article","og_title":"Marketing de contenu - Content Marketing - Sowebio Strat\u00e9gie Digitale","og_description":"Le marketing de contenu, \"content marketing\" est une technique consistant \u00e0 cr\u00e9er et diffuser du contenu (textes, vid\u00e9o) pour attirer des visiteurs web.","og_url":"https:\/\/www.soweb.io\/en\/marketing-contenu\/","og_site_name":"Sowebio Strat\u00e9gie Digitale","article_modified_time":"2025-09-23T13:15:57+00:00","og_image":[{"width":800,"height":452,"url":"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-computer_and_people_2-800x452-web.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.soweb.io\/marketing-contenu\/","url":"https:\/\/www.soweb.io\/marketing-contenu\/","name":"Marketing de contenu - Content Marketing - Sowebio Strat\u00e9gie Digitale","isPartOf":{"@id":"https:\/\/www.soweb.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.soweb.io\/marketing-contenu\/#primaryimage"},"image":{"@id":"https:\/\/www.soweb.io\/marketing-contenu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-computer_and_people_2-800x452-web.png","datePublished":"2020-02-09T12:50:40+00:00","dateModified":"2025-09-23T13:15:57+00:00","description":"Le marketing de contenu, \"content marketing\" est une technique consistant \u00e0 cr\u00e9er et diffuser du contenu (textes, vid\u00e9o) pour attirer des visiteurs web.","breadcrumb":{"@id":"https:\/\/www.soweb.io\/marketing-contenu\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.soweb.io\/marketing-contenu\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.soweb.io\/marketing-contenu\/#primaryimage","url":"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-computer_and_people_2-800x452-web.png","contentUrl":"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-computer_and_people_2-800x452-web.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.soweb.io\/marketing-contenu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.soweb.io\/"},{"@type":"ListItem","position":2,"name":"Marketing de contenu"}]},{"@type":"WebSite","@id":"https:\/\/www.soweb.io\/#website","url":"https:\/\/www.soweb.io\/","name":"Sowebio Strat\u00e9gie Digitale","description":"","publisher":{"@id":"https:\/\/www.soweb.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.soweb.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.soweb.io\/#organization","name":"Sowebio","url":"https:\/\/www.soweb.io\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.soweb.io\/#\/schema\/logo\/image\/","url":"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-logo_sowebio_transparent-240x49web.png","contentUrl":"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-logo_sowebio_transparent-240x49web.png","width":240,"height":49,"caption":"Sowebio"},"image":{"@id":"https:\/\/www.soweb.io\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.soweb.io\/en\/wp-json\/wp\/v2\/pages\/461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.soweb.io\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.soweb.io\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.soweb.io\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.soweb.io\/en\/wp-json\/wp\/v2\/comments?post=461"}],"version-history":[{"count":5,"href":"https:\/\/www.soweb.io\/en\/wp-json\/wp\/v2\/pages\/461\/revisions"}],"predecessor-version":[{"id":9503,"href":"https:\/\/www.soweb.io\/en\/wp-json\/wp\/v2\/pages\/461\/revisions\/9503"}],"wp:attachment":[{"href":"https:\/\/www.soweb.io\/en\/wp-json\/wp\/v2\/media?parent=461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}