{"id":715,"date":"2020-02-13T18:54:05","date_gmt":"2020-02-13T17:54:05","guid":{"rendered":"https:\/\/www.soweb.io\/?page_id=715"},"modified":"2025-09-23T13:41:19","modified_gmt":"2025-09-23T12:41:19","slug":"creation-marques","status":"publish","type":"page","link":"https:\/\/www.soweb.io\/en\/creation-marques\/","title":{"rendered":"Brands design"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"715\" class=\"elementor elementor-715\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f3b1f7 e-flex e-con-boxed e-con e-parent\" data-id=\"8f3b1f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6c9aa79 e-con-full e-flex e-con e-child\" data-id=\"6c9aa79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fadf643 elementor-widget elementor-widget-spacer\" data-id=\"fadf643\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4db869b elementor-widget elementor-widget-heading\" data-id=\"4db869b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brands design<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89cb1e7 elementor-widget elementor-widget-spacer\" data-id=\"89cb1e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f292b1 e-flex e-con-boxed e-con e-parent\" data-id=\"4f292b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d0187b e-con-full e-flex e-con e-child\" data-id=\"1d0187b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02d236a elementor-widget elementor-widget-spacer\" data-id=\"02d236a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7e1a55 e-flex e-con-boxed e-con e-parent\" data-id=\"b7e1a55\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ad1c843 e-con-full e-flex e-con e-child\" data-id=\"ad1c843\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9308e71 e-con-full e-flex e-con e-child\" data-id=\"9308e71\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c941a5e elementor-widget elementor-widget-text-editor\" data-id=\"c941a5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\" class=\" translation-block\">Branding is about managing a brand and, more specifically, its image. <strong>Brand creation<\/strong> does not happen at random; it needs to be carefully thought out. To stand out and start selling, companies must grow their communications by harmonizing of all their media. The objective is to be recognized at all levels of society. In-house and external communications have to maintain visual consistency across all tools, from business cards and marketing materials to websites and labels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e776737 e-con-full e-flex e-con e-child\" data-id=\"e776737\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6e0671 e-flex e-con-boxed e-con e-parent\" data-id=\"a6e0671\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-411f600 e-con-full e-flex e-con e-child\" data-id=\"411f600\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67d5150 elementor-widget elementor-widget-spacer\" data-id=\"67d5150\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43b7aec e-flex e-con-boxed e-con e-parent\" data-id=\"43b7aec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fbb80fb e-con-full e-flex e-con e-child\" data-id=\"fbb80fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff8c14 elementor-widget elementor-widget-heading\" data-id=\"1ff8c14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What makes a Brand?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa78b5 elementor-widget elementor-widget-text-editor\" data-id=\"4fa78b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\" translation-block\">A <strong>logo,<\/strong> the visual symbol that makes you instantly recognizable<\/li><li class=\" translation-block\">A <strong>slogan,<\/strong> also called the brand signature<\/li><li class=\" translation-block\">A <strong>graphic charter<\/strong> that defines your typography, colors, and changes that cannot be made to the logo or slogan, protection zones, what\u2019s allowed and not allowed<\/li><\/ul><p>These three elements make up your brand\u2019s identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9c191d e-con-full e-flex e-con e-child\" data-id=\"b9c191d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5031b elementor-widget elementor-widget-image\" data-id=\"2a5031b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"584\" height=\"430\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/brand-showing.png\" class=\"attachment-medium_large size-medium_large wp-image-5143\" alt=\"cr\u00e9ation marques\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91f1660 e-flex e-con-boxed e-con e-parent\" data-id=\"91f1660\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3348ab1 e-con-full e-flex e-con e-child\" data-id=\"3348ab1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ead2b69 elementor-widget elementor-widget-spacer\" data-id=\"ead2b69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cdc718 e-flex e-con-boxed e-con e-parent\" data-id=\"1cdc718\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b139de8 e-con-full e-flex e-con e-child\" data-id=\"b139de8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d60c96f e-con-full e-flex e-con e-child\" data-id=\"d60c96f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efbc111 elementor-widget elementor-widget-heading\" data-id=\"efbc111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Find a Brand Name <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3481d9 elementor-widget elementor-widget-text-editor\" data-id=\"f3481d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\" class=\" translation-block\">Sowebio helps you <strong>find<\/strong> and <strong>create<\/strong> your <strong>brands.<\/strong><\/p><p style=\"text-align: justify;\">Firstly, it is essential to define the objective, the value proposition, and the desired universe for your brand. In the initial branding meeting, we brainstorm using a variety of creative profiles to achieve a wide range of approaches. We also need to define a lexicon to enrich and narrow down a list of search areas.<\/p><p style=\"text-align: justify;\">The second step is checking the availability of the brand name and choosing the domain name.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d782a1d e-con-full e-flex e-con e-child\" data-id=\"d782a1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80d8413 e-flex e-con-boxed e-con e-parent\" data-id=\"80d8413\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-da33d71 e-con-full e-flex e-con e-child\" data-id=\"da33d71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b66f68 elementor-widget elementor-widget-spacer\" data-id=\"1b66f68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4eef431 e-flex e-con-boxed e-con e-parent\" data-id=\"4eef431\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-44ff6a2 e-con-full e-flex e-con e-child\" data-id=\"44ff6a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dfb7f0 elementor-widget elementor-widget-heading\" data-id=\"8dfb7f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trademark Registration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5125db3 elementor-widget elementor-widget-text-editor\" data-id=\"5125db3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\" class=\" translation-block\"><strong>Filing a trademark<\/strong> with the french <strong>INPI<\/strong> (Institut National de la Propri\u00e9t\u00e9 Industrielle) is a crucial step in <strong>creating<\/strong> your brand. Sowebio can do this for you.<\/p><p style=\"text-align: justify;\">We conduct a past usage or similarity search to ensure your trademark has not already been registered in the same industry.<\/p><p style=\"text-align: justify;\">We also advise you on what should be filed and protected (name, word, slogan, figures, letters, design, logo, sound signature, etc.) and determine the class of products or services. Last but not least, we file your document with the INPI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-111e999 e-con-full e-flex e-con e-child\" data-id=\"111e999\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77bbe46 elementor-widget elementor-widget-image\" data-id=\"77bbe46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"563\" height=\"313\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/brand-protection.png\" class=\"attachment-medium_large size-medium_large wp-image-5142\" alt=\"cr\u00e9ation marques\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67b8fda elementor-widget elementor-widget-text-editor\" data-id=\"67b8fda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">You must renew your trademark every 10 years.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1ca8b5 e-flex e-con-boxed e-con e-parent\" data-id=\"d1ca8b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-310f5d0 e-con-full e-flex e-con e-child\" data-id=\"310f5d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b19edaa elementor-widget elementor-widget-text-editor\" data-id=\"b19edaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Your trademark will then be published in the BOPI (the French Official Bulletin of Industrial Property) followed by an objection period of two months. If no objections are raised, the INPI registers your trademark.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1de22c e-flex e-con-boxed e-con e-parent\" data-id=\"e1de22c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8f8693b e-con-full e-flex e-con e-child\" data-id=\"8f8693b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c346e6 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5c346e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.soweb.io\/contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-id-card\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Le branding consiste \u00e0 g\u00e9rer une marque commerciale et plus pr\u00e9cis\u00e9ment son image. La cr\u00e9ation des marques ne se fait pas au hasard. Elle doit \u00eatre pens\u00e9e. Pour se diff\u00e9rencier et \u00eatre achet\u00e9es, les entreprises doivent d\u00e9velopper leur communication en s&rsquo;assurant de l&rsquo;harmonisation de tous ses supports.&nbsp; En effet, l&rsquo;objectif est bien d&rsquo;\u00eatre reconnu, \u00e0 [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-715","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cr\u00e9ation Marques - Sowebio Strat\u00e9gie Digitale<\/title>\n<meta name=\"description\" content=\"Le branding consiste \u00e0 g\u00e9rer une marque commerciale et plus pr\u00e9cis\u00e9ment son image. 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