{"id":4701,"date":"2022-07-01T09:20:48","date_gmt":"2022-07-01T08:20:48","guid":{"rendered":"https:\/\/www.soweb.io\/?p=4701"},"modified":"2022-07-05T11:32:16","modified_gmt":"2022-07-05T10:32:16","slug":"comment-realiser-une-bonne-affiche","status":"publish","type":"post","link":"https:\/\/www.soweb.io\/en\/comment-realiser-une-bonne-affiche\/","title":{"rendered":"Comment r\u00e9aliser une bonne affiche ?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4701\" class=\"elementor elementor-4701\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3aa0885 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3aa0885\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2fb713a elementor-hidden-mobile\" data-id=\"2fb713a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ab9f5d5\" data-id=\"ab9f5d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6d3af5 elementor-widget elementor-widget-text-editor\" data-id=\"d6d3af5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>version anglaise de l&rsquo;article <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e17afbf\" data-id=\"e17afbf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1a36b3 elementor-widget elementor-widget-image\" data-id=\"a1a36b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sowebio.com\/how-to-make-a-great-poster\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"120\" height=\"80\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-ldd-flag_en-120x80web.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2632\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdea2e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdea2e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cc89b7\" data-id=\"5cc89b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb7cf23 elementor-widget elementor-widget-text-editor\" data-id=\"eb7cf23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous-souhaitez r\u00e9aliser une <strong>impression d&rsquo;affiche<\/strong> ? Avant de vous lancer, prenez le temps de respecter ces quelques points-cl\u00e9s.<\/p><p><strong>Sowebio<\/strong> vous d\u00e9crit les\u00a0 4 \u00e9tapes essentielles :\u00a0 le message de votre affiche, son visuel, son emplacement et son impression.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab954c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab954c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40a2f2b\" data-id=\"40a2f2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e82b13 elementor-widget elementor-widget-heading\" data-id=\"6e82b13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le message<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9289213 elementor-widget elementor-widget-text-editor\" data-id=\"9289213\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Une bonne<strong> affiche<\/strong> passe tout d\u2019abord par un message qui doit \u00eatre m\u00fbrement pens\u00e9. Il doit \u00eatre compr\u00e9hensible en un regard, tout en \u00e9tant assez original,\u00a0 pour interpeller un passant en quelques mots. Cette \u00e9tape d\u00e9licate est capitale.<\/li><\/ul><ul><li>Votre affiche ne doit pas \u00eatre un long discours, allez \u00e0 l\u2019essentiel !\u00a0 Si vous avez trop de mots vous allez d\u00e9courager le lecteur avant m\u00eame qu\u2019il ne commence \u00e0 le lire votre support.<\/li><\/ul><ul><li>N\u2019oubliez pas de mentionner votre soci\u00e9t\u00e9 sur l\u2019<strong>affiche<\/strong> et d\u2019y laisser un point de contact. Un num\u00e9ro de t\u00e9l\u00e9phone, une adresse web, ou une adresse physique.<\/li><\/ul><ul><li>\u00c9videmment ne faites pas une <a href=\"https:\/\/www.larousse.fr\/dictionnaires\/francais-monolingue\" target=\"_blank\" rel=\"noopener\">faute d\u2019orthographe<\/a>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-179f0f4 elementor-widget elementor-widget-heading\" data-id=\"179f0f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un bon visuel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df5232f elementor-widget elementor-widget-text-editor\" data-id=\"df5232f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Une <strong>affiche<\/strong> avec un bon <strong>visuel<\/strong> est primordiale. Cela va vous permettre d\u2019inciter les passants \u00e0 regarder votre <strong>affiche<\/strong>. Si vous r\u00e9ussissez \u00e0 attirer l\u2019\u0153il d\u2019un passant, c\u2019est la premi\u00e8re \u00e9tape vers un potentiel futur client.<\/li><\/ul><ul><li>De nos jours,\u00a0 un passant est expos\u00e9 \u00e0 un nombre d\u2019<strong>affiches<\/strong> cons\u00e9quentes. Il est donc important d\u2019avoir un bon <strong>visuel<\/strong> pour se d\u00e9tacher de la masse.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb8c540 elementor-widget elementor-widget-image\" data-id=\"bb8c540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"423\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-ldd-timesquare-100x529-web.jpg\" class=\"attachment-large size-large wp-image-4336\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77dcb4a elementor-widget elementor-widget-text-editor\" data-id=\"77dcb4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Votre <strong>affiche<\/strong> vous repr\u00e9sente. Elle refl\u00e8te la qualit\u00e9 et l&rsquo;esprit de votre entreprise, m\u00eame si cela reste subjectif. Le visuel doit \u00ab\u00a0parler\u00a0\u00bb \u00e0 vos prospects.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64f8622 elementor-widget elementor-widget-heading\" data-id=\"64f8622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un emplacement strat\u00e9gique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33a3e49 elementor-widget elementor-widget-text-editor\" data-id=\"33a3e49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Obtenir un bon emplacement est un choix strat\u00e9gique qui doit \u00eatre bien pens\u00e9, pour vous assurer que votre <strong>affiche<\/strong> soit expos\u00e9e au plus grand nombre de passants.<\/li><\/ul><ul><li>Votre visuel doit \u00eatre \u00e9galement plac\u00e9 \u00e0 un endroit coh\u00e9rent.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e984bb9 elementor-widget elementor-widget-heading\" data-id=\"e984bb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une impression de qualit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb51a7 elementor-widget elementor-widget-text-editor\" data-id=\"3cb51a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b> <\/b>Attention ! Il est vivement conseill\u00e9 de choisir un prestataire ma\u00eetrisant toute la cha\u00eene de production, de la <strong>cr\u00e9ation du visuel \u00e0 l&rsquo;impression<\/strong>.\u00a0<\/li><\/ul><ul><li>Une <strong>affiche<\/strong> r\u00e9sistante malgr\u00e9 les intemp\u00e9ries et qui soit toujours aussi neuve qu\u2019\u00e0 son premier jour d\u2019exposition .<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-100557a elementor-widget elementor-widget-spacer\" data-id=\"100557a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2f44a7 elementor-widget elementor-widget-text-editor\" data-id=\"d2f44a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Exemple d&rsquo;une <strong>affiche publicitaire<\/strong> r\u00e9alis\u00e9e par Sowebio :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3651fa8 elementor-widget elementor-widget-image\" data-id=\"3651fa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"384\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-ile-elle-affiche_biere-970x470-web.jpg\" class=\"attachment-large size-large wp-image-4323\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f2f51d elementor-widget elementor-widget-text-editor\" data-id=\"5f2f51d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si vous souhaitez \u00eatre s\u00fbr de la<strong> qualit\u00e9 de votre affiche<\/strong>, de votre <strong>enseigne<\/strong> ou de votre <strong>panneau<\/strong>,\u00a0 confiez-nous votre projet de la <strong>cr\u00e9ation graphique<\/strong>\u00a0 \u00e0 son<strong> impression. <br \/><\/strong><a href=\"https:\/\/www.soweb.io\/contact\/\">Contactez-nous.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a439e17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a439e17\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fd7986\" data-id=\"9fd7986\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-658701a elementor-widget elementor-widget-text-editor\" data-id=\"658701a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f4-o1\" lang=\"fr-FR\" dir=\"ltr\" data-wpcf7-id=\"4\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/4701#wpcf7-f4-o1\" method=\"post\" class=\"wpcf7-form init wpcf7-acceptance-as-validation\" aria-label=\"Formulaire de 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class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span> <\/label>\n<\/p>\n<p><label> Email <a style=\"color:red\">*<\/a> <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Phone <a style=\"color:red\">*<\/a> <span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"14\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-phone\" \/><\/span> <\/label>\n<\/p>\n<p><label> Subject <a style=\"color:red\">*<\/a> <span class=\"wpcf7-form-control-wrap\" data-name=\"your-subject\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-subject\" \/><\/span> <\/label>\n<\/p>\n<p><label> Your message <span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n<\/p>\n<p><label> <a style=\"color:red\">*<\/a>Required <\/label>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-gdpr\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label class=\" translation-block\">I agree to the website <a href=\"https:\/\/www.soweb.io\/confidentialite\" target=\"_blank\">privacy policy.<\/a><\/label><\/span><\/span><\/span>\n<\/p>\n<p><span id=\"ai1ic-g3DUl\" data-toggle=\"\" class=\"cf7ic-loader\">Loading&#8230;<\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>version anglaise de l&rsquo;article Vous-souhaitez r\u00e9aliser une impression d&rsquo;affiche ? Avant de vous lancer, prenez le temps de respecter ces quelques points-cl\u00e9s. Sowebio vous d\u00e9crit les\u00a0 4 \u00e9tapes essentielles :\u00a0 le message de votre affiche, son visuel, son emplacement et son impression. Le message Une bonne affiche passe tout d\u2019abord par un message qui doit [&hellip;]<\/p>","protected":false},"author":2,"featured_media":4866,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194],"tags":[],"class_list":["post-4701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>impression affiche - Les bonnes m\u00e9thodes - Sowebio Strat\u00e9gie Digitale<\/title>\n<meta name=\"description\" content=\"Vous-souhaitez une impression d&#039;affiche ? 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