{"id":5751,"date":"2023-08-22T10:00:00","date_gmt":"2023-08-22T09:00:00","guid":{"rendered":"https:\/\/www.soweb.io\/?p=5751"},"modified":"2025-05-13T14:03:58","modified_gmt":"2025-05-13T13:03:58","slug":"campagne-publicitaire","status":"publish","type":"post","link":"https:\/\/www.soweb.io\/en\/campagne-publicitaire\/","title":{"rendered":"Campagne publicitaire"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5751\" class=\"elementor elementor-5751\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69bbf03 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69bbf03\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5be2b1\" data-id=\"b5be2b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06e4c7d elementor-widget elementor-widget-heading\" data-id=\"06e4c7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Comment \u00e9laborer une bonne campagne publicitaire ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6ffd0f elementor-widget elementor-widget-spacer\" data-id=\"b6ffd0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a35648 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a35648\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7462d0d\" data-id=\"7462d0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d20b5b4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d20b5b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous vous demandez comment faire une <strong>campagne publicitaire sur les r\u00e9seaux<\/strong> destin\u00e9e aux clients potentiels situ\u00e9s sur l<strong>&lsquo;\u00eele d&rsquo;Ol\u00e9ron, en Charente-Maritime, sur tout le territoire fran\u00e7ais ou encore \u00e0 l&rsquo;international<\/strong>\u00a0 ? Dans un premier temps, il va falloir travailler sa\u00a0 strat\u00e9gie en fonction de plusieurs facteurs, tels votre zone de chalandise, votre client type, votre positionnement&#8230;et bien d\u00e9finir votre objectif. <b>La publicit\u00e9<\/b> va vous permettre de <strong>d\u00e9velopper votre notori\u00e9t\u00e9<\/strong>, votre image, vos ventes et de fid\u00e9liser vos clients. Cet <b>outil de communication<\/b> est donc indispensable pour promouvoir votre marque, vos services ou vos produits.\u00a0 Le but initial d&rsquo;une <strong>campagne publicitaire<\/strong> est d\u2019attirer l\u2019attention d\u2019un internaute sur vos offres.<\/p><p>Dans cet article, nous allons vous expliquer comment \u00e9laborer une bonne <b>campagne publicitaire<\/b> et vous pr\u00e9senter les grandes \u00e9tapes importantes pour la cr\u00e9ation d&rsquo;une campagne.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96f080e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96f080e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93c1fc8\" data-id=\"93c1fc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbed379 elementor-align-center animated-slow elementor-invisible elementor-widget elementor-widget-button\" data-id=\"bbed379\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.soweb.io\/contact\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Etude gratuite de mise en place d'une campagne publicitaire sur les r\u00e9seaux<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-305cc36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"305cc36\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9e129f\" data-id=\"b9e129f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4382db5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4382db5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a8f395 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a8f395\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b5ca7f\" data-id=\"9b5ca7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a01b9a2 elementor-widget elementor-widget-heading\" data-id=\"a01b9a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Conna\u00eetre le positionnement de son entreprise <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e20ea9d elementor-widget elementor-widget-spacer\" data-id=\"e20ea9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60f1a9f elementor-widget elementor-widget-text-editor\" data-id=\"60f1a9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avant tout, il est important de conna\u00eetre et de comprendre <strong>le positionnement<\/strong> <strong>de son entreprise<\/strong>. Cela va vous permettre d&rsquo;appr\u00e9hender\u00a0 les \u00e9tapes suivantes. Pour mettre en place votre positionnement, nous vous conseillons\u00a0 d&rsquo;utiliser une\u00a0 <a href=\"https:\/\/fr.wikipedia.org\/wiki\/SWOT_(m%C3%A9thode_d%27analyse)\" target=\"_blank\" rel=\"noopener\">matrice SWOT<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-514f348 elementor-widget elementor-widget-spacer\" data-id=\"514f348\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3004fd elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3004fd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fd96a80\" data-id=\"fd96a80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83f2532 elementor-widget elementor-widget-heading\" data-id=\"83f2532\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Les informations cl\u00e9s <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88583f5 elementor-widget elementor-widget-text-editor\" data-id=\"88583f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour commencer, les informations cl\u00e9s peuvent \u00eatre des chiffres, l\u2019\u00e9tude de la concurrence, les valeurs de l\u2019entreprise, la dur\u00e9e de cycle d\u2019un produit\u2026 Ces informations\u00a0 vous seront utiles pour bien d\u00e9finir votre <strong>strat\u00e9gie de communication<\/strong>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e86866 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5e86866\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-537b130 elementor-widget elementor-widget-heading\" data-id=\"537b130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">La matrice SWOT :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d1efe9 elementor-widget elementor-widget-text-editor\" data-id=\"0d1efe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La matrice est un outil visuel qui va permettre de synth\u00e9tiser un grand nombre d&rsquo;informations. Le <strong>SWOT<\/strong> est divis\u00e9 en deux parties : l\u2019entreprise et le march\u00e9. En premier lieu,\u00a0 il faut donc lister les forces et les faiblesses de votre \u00e9tablissement. <em>Les forces vont \u00eatre, par exemple, les avantages de votre soci\u00e9t\u00e9, les valeurs qui vous vont vous d\u00e9marquer de vos concurrents, des produits innovants ou encore votre<\/em> fa\u00e7on de travailler.\u00a0 <em>Les faiblesses vont \u00eatre des d\u00e9savantages, un manque ou alors la limitation des ressources.<\/em><\/p><p>Concernant le march\u00e9, il va falloir trouver les opportunit\u00e9s et les menaces. <em>Les opportunit\u00e9s peuvent \u00eatre l\u2019environnement, une forte demande de produits, peu de concurrent&#8230;. \u00c0 l\u2019inverse, les menaces peuvent \u00eatre le grand nombre de concurrents, un march\u00e9 d\u00e9croissant ou encore une augmentation des co\u00fbts de mati\u00e8re premi\u00e8re.<\/em><\/p><p>Pour r\u00e9sumer, le SWOT permet de bien comprendre votre positionnement, d&rsquo;anticiper des menaces ou encore pouvoir vous d\u00e9velopper sur un march\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a80da70 elementor-widget elementor-widget-spacer\" data-id=\"a80da70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-384a03c\" data-id=\"384a03c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_overlay_slideshow_gallery&quot;:[],&quot;background_overlay_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_overlay_slideshow_slide_duration&quot;:5000,&quot;background_overlay_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_overlay_slideshow_transition_duration&quot;:500,&quot;background_overlay_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;,&quot;background_overlay_hover_slideshow_gallery&quot;:[],&quot;background_overlay_hover_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_overlay_hover_slideshow_slide_duration&quot;:5000,&quot;background_overlay_hover_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_overlay_hover_slideshow_transition_duration&quot;:500,&quot;background_overlay_hover_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17eed92 elementor-widget elementor-widget-spacer\" data-id=\"17eed92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c393b7 elementor-widget elementor-widget-image\" data-id=\"5c393b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-swot-1000x666web.jpg\" class=\"attachment-large size-large wp-image-6113\" alt=\"Campagne publicitaire sur \u00eele d&#039;Ol\u00e9ron\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8c02e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8c02e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5648a36\" data-id=\"5648a36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2435508 elementor-widget elementor-widget-spacer\" data-id=\"2435508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cacf0e5 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cacf0e5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d51ccd\" data-id=\"6d51ccd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2161b1 elementor-widget elementor-widget-spacer\" data-id=\"f2161b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb37616 elementor-widget elementor-widget-spacer\" data-id=\"fb37616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55f37f8 elementor-widget elementor-widget-image\" data-id=\"55f37f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/\u2014Pngtree\u2014people-working-in-a-table_7537097-1.png\" class=\"attachment-thumbnail size-thumbnail wp-image-5700\" alt=\"Web copywriting\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7a04d0d\" data-id=\"7a04d0d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_overlay_slideshow_gallery&quot;:[],&quot;background_overlay_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_overlay_slideshow_slide_duration&quot;:5000,&quot;background_overlay_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_overlay_slideshow_transition_duration&quot;:500,&quot;background_overlay_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;,&quot;background_overlay_hover_slideshow_gallery&quot;:[],&quot;background_overlay_hover_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_overlay_hover_slideshow_slide_duration&quot;:5000,&quot;background_overlay_hover_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_overlay_hover_slideshow_transition_duration&quot;:500,&quot;background_overlay_hover_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-626e9cd elementor-widget elementor-widget-spacer\" data-id=\"626e9cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8108c9b elementor-widget elementor-widget-heading\" data-id=\"8108c9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Les objectifs d\u2019une campagne publicitaire :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4bc6c7 elementor-widget elementor-widget-text-editor\" data-id=\"b4bc6c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>R\u00e9ussir \u00e0 d\u00e9finir les objectifs de votre campagne est important car les moyens utilis\u00e9s ne seront pas les m\u00eames. Pour se faire, il faut donc bien comprendre le consommateur et ses freins potentiels \u00e0 l\u2019achat. Cela permet d\u2019adapter le message.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ef1607 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0ef1607\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d21bfdc elementor-widget elementor-widget-heading\" data-id=\"d21bfdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Les diff\u00e9rents objectifs pubicitaires:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f52697 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1f52697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les diff\u00e9rents objectifs possibles sont cognitifs, affectifs et conatifs. Ils ont chacun un impact diff\u00e9rent sur le consommateur. Ainsi, il faut en choisir un des trois pour mettre en place une campagne. Les <strong>objectifs cognitifs<\/strong> sont relatifs \u00e0 la notori\u00e9t\u00e9 et \u00e0 la volont\u00e9 de la d\u00e9velopper et donc, de se faire conna\u00eetre. Les <strong>objectifs affectifs<\/strong> vont reposer sur le fait de vouloir faire aimer la marque. Il faut d\u00e9velopper une image de marque forte ainsi que travailler sur l&rsquo;affect du consommateur. Enfin, <strong>les objectifs conatifs <\/strong>consistent \u00e0 faire la promotion de produits en mettant en avant la qualit\u00e9 de la marque et d&rsquo;enlever les freins du consommateur pour qu&rsquo;il passe \u00e0 l\u2019acte d\u2019achat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-776264a elementor-widget elementor-widget-spacer\" data-id=\"776264a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdb7545 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdb7545\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d14527f\" data-id=\"d14527f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_overlay_slideshow_gallery&quot;:[],&quot;background_overlay_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_overlay_slideshow_slide_duration&quot;:5000,&quot;background_overlay_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_overlay_slideshow_transition_duration&quot;:500,&quot;background_overlay_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;,&quot;background_overlay_hover_slideshow_gallery&quot;:[],&quot;background_overlay_hover_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_overlay_hover_slideshow_slide_duration&quot;:5000,&quot;background_overlay_hover_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_overlay_hover_slideshow_transition_duration&quot;:500,&quot;background_overlay_hover_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9576c41 elementor-widget elementor-widget-spacer\" data-id=\"9576c41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bca92fb elementor-widget elementor-widget-heading\" data-id=\"bca92fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">L\u2019\u00e9tude de la cible<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2ec8ab elementor-widget elementor-widget-text-editor\" data-id=\"f2ec8ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e9finir la cible \u00e0 atteindre est essentiel pour <strong>bien construire une campagne<\/strong>. Les questions sont alors :\u00a0 <em>Qu\u2019elle est la cible que nous voulons toucher ? Avec nos objectifs, quelle est la cible que nous pouvons atteindre ?<\/em>\u00a0 Pour vous aider dans cette recherche de la \u00ab\u00a0cible parfaite\u00a0\u00bb, il est conseill\u00e9 de cr\u00e9er ce que l&rsquo;on appelle un <a href=\"https:\/\/www.e-marketing.fr\/Definitions-Glossaire\/Persona-308573.htm\" target=\"_blank\" rel=\"noopener\">Persona<\/a>. Cette personne type doit \u00eatre susceptible de consommer le produit ou service propos\u00e9. Il faut se baser sur des crit\u00e8res socio-d\u00e9mographiques, psychologiques et comportementaux. Il est bien entendu possible d&rsquo;avoir plusieurs types de Persona.<\/p><p>Identifier le Persona va vous permettre de <strong>comprendre ses besoins,<\/strong> son mode de fonctionnement et ses attentes qui peuvent, justement, le faire passer \u00e0 l\u2019achat.<\/p><p><em>Attention, lors de votre choix de \u00ab\u00a0personne type\u00a0\u00bb, il ne faut pas se baser sur des st\u00e9r\u00e9otypes ou ses impressions. Pour lutter contre cela, nous vous conseillons de questionner vos coll\u00e8gues, vos clients, vos amis&#8230;<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c85e9e1\" data-id=\"c85e9e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1611d5 elementor-widget elementor-widget-spacer\" data-id=\"f1611d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f4a218 elementor-widget elementor-widget-spacer\" data-id=\"1f4a218\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c269a0 elementor-widget elementor-widget-image\" data-id=\"3c269a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/\u2014Pngtree\u2014people-working-in-a-table_7537097-1.png\" class=\"attachment-thumbnail size-thumbnail wp-image-5700\" alt=\"Web copywriting\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47565a0 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47565a0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a18d1b2\" data-id=\"a18d1b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bc39f6 elementor-widget elementor-widget-spacer\" data-id=\"8bc39f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ab85fc elementor-widget elementor-widget-spacer\" data-id=\"9ab85fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cefe60 elementor-widget elementor-widget-spacer\" data-id=\"9cefe60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e20dcb3 elementor-widget elementor-widget-image\" data-id=\"e20dcb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/\u2014Pngtree\u2014people-working-in-a-table_7537097-1.png\" class=\"attachment-thumbnail size-thumbnail wp-image-5700\" alt=\"Web copywriting\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-72e6ff5\" data-id=\"72e6ff5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_overlay_slideshow_gallery&quot;:[],&quot;background_overlay_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_overlay_slideshow_slide_duration&quot;:5000,&quot;background_overlay_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_overlay_slideshow_transition_duration&quot;:500,&quot;background_overlay_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;,&quot;background_overlay_hover_slideshow_gallery&quot;:[],&quot;background_overlay_hover_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_overlay_hover_slideshow_slide_duration&quot;:5000,&quot;background_overlay_hover_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_overlay_hover_slideshow_transition_duration&quot;:500,&quot;background_overlay_hover_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2976165 elementor-widget elementor-widget-spacer\" data-id=\"2976165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a08c727 elementor-widget elementor-widget-heading\" data-id=\"a08c727\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Choix de message et des canaux de diffusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-080a7ed elementor-widget elementor-widget-text-editor\" data-id=\"080a7ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comme vous le savez, il existe diff\u00e9rents <strong>m\u00e9dias<\/strong> pour faire de la <strong>publicit\u00e9<\/strong>. Il est donc important de choisir le bon, c&rsquo;est-\u00e0-dire, celui que vous permet de<strong> toucher votre client potentiel<\/strong>, parmi les six m\u00e9dias publicitaires suivants : la t\u00e9l\u00e9vision, la radio, la presse, le cin\u00e9ma, l\u2019affichage, le <strong>digital<\/strong>. Chacun de ces m\u00e9dias a ses caract\u00e9ristiques et son <strong>audience<\/strong>. Il faut donc savoir ou se trouve la votre pour retenir le bon canal de diffusion. Bien entendu, le <strong>budget<\/strong> octroy\u00e9 \u00e0 votre <strong>campagne publicitaire <\/strong>doit \u00eatre connu et vous pouvez d\u00e9cider, si vos finances le permettent, de retenir plusieurs m\u00e9dias. <\/p><p><strong>Le choix du message<\/strong> va \u00eatre important dans la campagne. En effet, il doit \u00eatre pertinent, original, cr\u00e9atif et impactant.\u00a0 Il faut que le message parle \u00e0 votre cible et attire sa curiosit\u00e9. Autrement dit, le message doit r\u00e9pondre \u00e0 un besoin, une envie ou encore une question pour que la cible s&rsquo;y int\u00e9resse. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9636f11 elementor-widget elementor-widget-gallery\" data-id=\"9636f11\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:5,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;overlay_background_slideshow_gallery&quot;:[],&quot;overlay_background_slideshow_loop&quot;:&quot;yes&quot;,&quot;overlay_background_slideshow_slide_duration&quot;:5000,&quot;overlay_background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;overlay_background_slideshow_transition_duration&quot;:500,&quot;overlay_background_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;,&quot;overlay_background_hover_slideshow_gallery&quot;:[],&quot;overlay_background_hover_slideshow_loop&quot;:&quot;yes&quot;,&quot;overlay_background_hover_slideshow_slide_duration&quot;:5000,&quot;overlay_background_hover_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;overlay_background_hover_slideshow_transition_duration&quot;:500,&quot;overlay_background_hover_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-cinema-1000x563web.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9636f11\" data-elementor-lightbox-title=\"Campagne publicitaire sur \u00eele d&#039;Ol\u00e9ron\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjEwNiwidXJsIjoiaHR0cHM6XC9cL3d3dy5zb3dlYi5pb1wvd3AtY29udGVudFwvdXBsb2Fkc1wvc293LXNvdy1jaW5lbWEtMTAwMHg1NjN3ZWIuanBnIiwic2xpZGVzaG93IjoiOTYzNmYxMSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-cinema-1000x563web.jpg\" data-width=\"300\" data-height=\"169\" aria-label=\"Campagne publicitaire sur \u00eele d&#039;Ol\u00e9ron\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-ordinateur-1000x1000web.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9636f11\" data-elementor-lightbox-title=\"Campagne publicitaire sur \u00eele d&#039;Ol\u00e9ron\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjEwNywidXJsIjoiaHR0cHM6XC9cL3d3dy5zb3dlYi5pb1wvd3AtY29udGVudFwvdXBsb2Fkc1wvc293LXNvdy1vcmRpbmF0ZXVyLTEwMDB4MTAwMHdlYi5qcGciLCJzbGlkZXNob3ciOiI5NjM2ZjExIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-ordinateur-1000x1000web.jpg\" data-width=\"300\" data-height=\"300\" aria-label=\"Campagne publicitaire sur \u00eele d&#039;Ol\u00e9ron\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-radio-1000x688web.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9636f11\" data-elementor-lightbox-title=\"Campagne publicitaire sur \u00eele d&#039;Ol\u00e9ron\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjExMCwidXJsIjoiaHR0cHM6XC9cL3d3dy5zb3dlYi5pb1wvd3AtY29udGVudFwvdXBsb2Fkc1wvc293LXNvdy1yYWRpby0xMDAweDY4OHdlYi5qcGciLCJzbGlkZXNob3ciOiI5NjM2ZjExIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-radio-1000x688web.jpg\" data-width=\"300\" data-height=\"206\" aria-label=\"Campagne publicitaire sur \u00eele d&#039;Ol\u00e9ron\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-presse-1000x1000web.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9636f11\" data-elementor-lightbox-title=\"Campagne publicitaire sur \u00eele d&#039;Ol\u00e9ron\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjEwOSwidXJsIjoiaHR0cHM6XC9cL3d3dy5zb3dlYi5pb1wvd3AtY29udGVudFwvdXBsb2Fkc1wvc293LXNvdy1wcmVzc2UtMTAwMHgxMDAwd2ViLmpwZyIsInNsaWRlc2hvdyI6Ijk2MzZmMTEifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-presse-1000x1000web.jpg\" data-width=\"300\" data-height=\"300\" aria-label=\"Campagne publicitaire sur \u00eele d&#039;Ol\u00e9ron\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-reseaux_sociaux-1000x677web.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9636f11\" data-elementor-lightbox-title=\"Campagne publicitaire sur \u00eele d&#039;Ol\u00e9ron\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjExMSwidXJsIjoiaHR0cHM6XC9cL3d3dy5zb3dlYi5pb1wvd3AtY29udGVudFwvdXBsb2Fkc1wvc293LXNvdy1yZXNlYXV4X3NvY2lhdXgtMTAwMHg2Nzd3ZWIuanBnIiwic2xpZGVzaG93IjoiOTYzNmYxMSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-reseaux_sociaux-1000x677web.jpg\" data-width=\"300\" data-height=\"203\" aria-label=\"Campagne publicitaire sur \u00eele d&#039;Ol\u00e9ron\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b35282 elementor-widget elementor-widget-spacer\" data-id=\"1b35282\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89cb02e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89cb02e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2524c1\" data-id=\"c2524c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2825918 elementor-widget elementor-widget-spacer\" data-id=\"2825918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0dab1e elementor-widget elementor-widget-heading\" data-id=\"c0dab1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Mise en place de la campagne publicitaire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1a098b elementor-widget elementor-widget-heading\" data-id=\"f1a098b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Comment mettre en place la campagne publicitaire ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5edd2b3 elementor-widget elementor-widget-text-editor\" data-id=\"5edd2b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019\u00e9laboration d\u2019un planning est indispensable pour mener \u00e0 bien votre campagne.\u00a0 <strong>La gestion du temps<\/strong> va se d\u00e9rouler en 3 \u00e9tapes :<\/p><ul><li>Tout d\u2019abord, le <strong>temps de r\u00e9flexion<\/strong>. Il permet de lister les id\u00e9es, d\u2019anticiper et de ne pas se pr\u00e9cipiter.<\/li><li>Ensuite, le<strong> temps de cr\u00e9ation<\/strong>. Prendre le temps de cr\u00e9er et d\u00e9velopper des \u00e9l\u00e9ments cr\u00e9atifs est la cl\u00e9 de la r\u00e9ussite. Il est possible que vous repreniez votre script plusieurs fois avant de le finaliser.\u00a0<\/li><li>Enfin, le <strong>temps de diffusion<\/strong>. Il faut anticiper cette \u00e9tape en prenant en compte la disponibilit\u00e9 des supports&#8230;<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69e1a5c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"69e1a5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71ba530 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71ba530\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-85f00cf\" data-id=\"85f00cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dac878b elementor-widget elementor-widget-spacer\" data-id=\"dac878b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-767af14 elementor-widget elementor-widget-heading\" data-id=\"767af14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Le budget<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27f9b33 elementor-widget elementor-widget-text-editor\" data-id=\"27f9b33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La d\u00e9finition du <strong>budget<\/strong> est une \u00e9tape incontournable. Pour vous aiguiller, vous pouvez utiliser l\u2019une des 4 m\u00e9thodes :<\/p><ul><li>La m\u00e9thode des <strong>ressources disponibles<\/strong> consiste \u00e0 investir ce que vous avez \u00e0 disposition.<\/li><li>Le <strong>calcul du co\u00fbt moyen<\/strong> va \u00eatre d\u00e9termin\u00e9 par le nombre de personnes que vous voulez atteindre. Chaque personne va repr\u00e9senter un co\u00fbt, donc un budget \u00e0 octroyer.<\/li><li>Le calcul de la <strong>part de voix<\/strong> va se faire en fonction de votre concurrence. Par exemple, si votre investissement est sup\u00e9rieur \u00e0 celui de vos concurrents, votre part de voix augmente.<\/li><li>La m\u00e9thode du <strong>pourcentage des ventes<\/strong> se d\u00e9termine en fonction du chiffre d\u2019affaires potentiel attendu. <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a11100a\" data-id=\"a11100a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_overlay_slideshow_gallery&quot;:[],&quot;background_overlay_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_overlay_slideshow_slide_duration&quot;:5000,&quot;background_overlay_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_overlay_slideshow_transition_duration&quot;:500,&quot;background_overlay_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;,&quot;background_overlay_hover_slideshow_gallery&quot;:[],&quot;background_overlay_hover_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_overlay_hover_slideshow_slide_duration&quot;:5000,&quot;background_overlay_hover_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_overlay_hover_slideshow_transition_duration&quot;:500,&quot;background_overlay_hover_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c944979 elementor-widget elementor-widget-image\" data-id=\"c944979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-budget-1000x563web.jpg\" class=\"attachment-large size-large wp-image-6104\" alt=\"Campagne publicitaire sur \u00eele d&#039;Ol\u00e9ron\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af1a96d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af1a96d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-045ca7b\" data-id=\"045ca7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff6ae89 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ff6ae89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f25adfe elementor-widget elementor-widget-heading\" data-id=\"f25adfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Faire appel \u00e0 une agence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b520c4 elementor-widget elementor-widget-text-editor\" data-id=\"6b520c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour \u00e9laborer votre<strong> campagne publicitaire, <\/strong>vous pouvez \u00e9galement <strong>contacter une <\/strong><a href=\"https:\/\/www.soweb.io\/\">agence de communication<\/a><strong>.<\/strong>\u00a0 L\u2019<strong>agence de publicit\u00e9<\/strong> va apporter une <a href=\"https:\/\/www.soweb.io\/creation-marques\/\" target=\"_blank\" rel=\"noopener\">r\u00e9flexion strat\u00e9gique<\/a>. Elle va concevoir <strong>les maquettes des publicit\u00e9s <\/strong>et effectuer les n\u00e9gociations budg\u00e9taires avec les diff\u00e9rents intervenants . Votre entreprise va donc travailler en \u00e9quipe avec l\u2019agence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-661ca55 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"661ca55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4be7b11 elementor-widget elementor-widget-heading\" data-id=\"4be7b11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Le brief en agence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c96d7fc elementor-widget elementor-widget-text-editor\" data-id=\"c96d7fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans les deux cas, il est important de faire une <b>copy-strat\u00e9gie<\/b>, en clair un <b>brief publicitaire<\/b>. Il vous permet d\u2019expliquer \u00e0 l\u2019agence comment l\u2019entreprise souhaite que sa marque soit per\u00e7ue. Ce document comporte plusieurs informations :<\/p><ul><li>Pr\u00e9senter pourquoi l\u2019entreprise veut faire une <strong>campagne publicitaire<\/strong><\/li><li>Expliquer quelle est la place du produit dans l\u2019esprit des consommateurs <\/li><li>Mettre en avant les objectifs de communication \u00e0 atteindre. Ils doivent \u00eatre d\u00e9taill\u00e9s et clairement exprim\u00e9s<\/li><li>D\u00e9finir la promesse appel\u00e9e aussi \u00ab\u00a0<strong>reason-why<\/strong>\u00ab\u00a0, c&rsquo;est-\u00e0-dire l&rsquo;avantage obtenu par le consommateur en achetant le produit ou service. <\/li><li>Pr\u00e9parer la preuve appel\u00e9e \u00ab\u00a0<strong>reason to believe<\/strong>\u00ab\u00a0, donc les arguments pour justifier de la promesse<\/li><li>Penser au ton et \u00e0 l\u2019ambiance que de la campagne<\/li><li>Pr\u00e9senter la cible de cette campagne<\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec66bcc elementor-widget elementor-widget-text-editor\" data-id=\"ec66bcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un <b>brief cr\u00e9atif <\/b>sera \u00e9galement pr\u00e9vu, pour prendre en compte\u00a0 vos attentes design , conna\u00eetre le produit ou service&#8230;. et ses sp\u00e9cificit\u00e9s, le support a d\u00e9velopp\u00e9, les contraintes de budget et le r\u00e9troplanning&#8230;..<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6337bb elementor-widget elementor-widget-spacer\" data-id=\"d6337bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40947d4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40947d4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3c2e603\" data-id=\"3c2e603\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e58edfe elementor-widget elementor-widget-spacer\" data-id=\"e58edfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92556ee elementor-widget elementor-widget-spacer\" data-id=\"92556ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d4b04b elementor-widget elementor-widget-image\" data-id=\"1d4b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/\u2014Pngtree\u2014people-working-in-a-table_7537097-1.png\" class=\"attachment-thumbnail size-thumbnail wp-image-5700\" alt=\"Web copywriting\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b843ea\" data-id=\"5b843ea\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_overlay_slideshow_gallery&quot;:[],&quot;background_overlay_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_overlay_slideshow_slide_duration&quot;:5000,&quot;background_overlay_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_overlay_slideshow_transition_duration&quot;:500,&quot;background_overlay_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;,&quot;background_overlay_hover_slideshow_gallery&quot;:[],&quot;background_overlay_hover_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_overlay_hover_slideshow_slide_duration&quot;:5000,&quot;background_overlay_hover_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_overlay_hover_slideshow_transition_duration&quot;:500,&quot;background_overlay_hover_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6434009 elementor-widget elementor-widget-spacer\" data-id=\"6434009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0c0a29 elementor-widget elementor-widget-heading\" data-id=\"c0c0a29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Importance du suivi de la campagne publicitaire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2436d2a elementor-widget elementor-widget-text-editor\" data-id=\"2436d2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avant d\u2019\u00e9tablir <b>vos indicateurs de performances<\/b>, il est int\u00e9ressant de conna\u00eetre le mod\u00e8le<b> AIDA<\/b>. Ce mod\u00e8le permet d\u2019identifier les 4 phases d\u2019un consommateur avant de passer \u00e0 l\u2019achat. \u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0<\/p><ul><li>A = attention<\/li><li>I = int\u00e9r\u00eat<\/li><li>D = d\u00e9sir<\/li><li>A = achat<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6db7ba elementor-widget elementor-widget-heading\" data-id=\"d6db7ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Les indicateurs de performances<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b65cf3 elementor-widget elementor-widget-text-editor\" data-id=\"1b65cf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une fois votre campagne mise en place, elle doit \u00eatre surveill\u00e9e et mesur\u00e9e. Cela vous permet de voir si votre campagne est performante. Les indicateurs de performances sont appel\u00e9s <b>KPI<\/b> (key performance indicator). Ils doivent \u00eatre d\u00e9finis en amont de votre campagne. Selon vos objectifs, les indicateurs ne seront pas les m\u00eames :<\/p><ul><li>L\u2019impact sur le consommateur<\/li><li>L\u2019attribution permet de mesurer la qualit\u00e9 du message<\/li><li>La compr\u00e9hension du consommateur<\/li><li>La d\u00e9marche sur vos concurrents avec publicit\u00e9 unique<\/li><li>La d\u00e9clinaison de votre campagne<\/li><li>La cible<\/li><li>La r\u00e9sistance au temps<\/li><li>Le taux de rebond<\/li><li>Le nombre de visiteurs<\/li><li>Le temps pass\u00e9 par visiteur unique<\/li><li>\u00a0Le taux de conversion&#8230;&#8230;.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caba41f elementor-widget elementor-widget-text-editor\" data-id=\"caba41f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les indicateurs de performances vont permettre de <b>mesurer l\u2019impact de votre campagne<\/b>. et de faire un r\u00e9ajustement, si n\u00e9cessaire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bd77d5 elementor-widget elementor-widget-spacer\" data-id=\"9bd77d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3525c4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3525c4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-434924f\" data-id=\"434924f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_overlay_slideshow_gallery&quot;:[],&quot;background_overlay_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_overlay_slideshow_slide_duration&quot;:5000,&quot;background_overlay_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_overlay_slideshow_transition_duration&quot;:500,&quot;background_overlay_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;,&quot;background_overlay_hover_slideshow_gallery&quot;:[],&quot;background_overlay_hover_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_overlay_hover_slideshow_slide_duration&quot;:5000,&quot;background_overlay_hover_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_overlay_hover_slideshow_transition_duration&quot;:500,&quot;background_overlay_hover_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02097d1 elementor-widget elementor-widget-spacer\" data-id=\"02097d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa80f99 elementor-widget elementor-widget-text-editor\" data-id=\"aa80f99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Par ailleurs, pour <b>calculer vos performances publicitaires<\/b>, il y a plusieurs m\u00e9thodes \u00e0 d\u00e9finir en amont de votre campagne.<\/p><ul><li>Le co\u00fbt par mille, le co\u00fbt par clic, le co\u00fbt par lead, le co\u00fbt par acquisition, le taux de clic, le taux de conversion<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a732085 elementor-widget elementor-widget-heading\" data-id=\"a732085\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">L\u2019\u00e9valuation de votre campagne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f9dfc4 elementor-widget elementor-widget-text-editor\" data-id=\"1f9dfc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c0 la fin de votre campagne, une agence mesure g\u00e9n\u00e9ralement <b>le Retour sur investissement (ROI)<\/b> de votre campagne publicitaire :&nbsp; (gain\/co\u00fbt) \/ co\u00fbt<\/p>\n<p><em>Gr\u00e2ce \u00e0 <strong>Sowebio Analytics<\/strong>, nous r\u00e9coltons les informations relatives au trafic vers votre site web, lors d&rsquo;une campagne publicitaire sur les r\u00e9seaux sociaux : nombre de visiteurs uniques, nombre de visites, nombre de pages vues, dur\u00e9e moyenne de visite, nombre moyen de pages vues par site, pages les plus visit\u00e9es, taux de rebond, taux de conversion et taux de clics&#8230;.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89b1b07 elementor-widget elementor-widget-spacer\" data-id=\"89b1b07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3ff80cd\" data-id=\"3ff80cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7fecd1 elementor-widget elementor-widget-spacer\" data-id=\"a7fecd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9e3d73 elementor-widget elementor-widget-spacer\" data-id=\"f9e3d73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8aab6c elementor-widget elementor-widget-image\" data-id=\"d8aab6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/\u2014Pngtree\u2014people-working-in-a-table_7537097-1.png\" class=\"attachment-thumbnail size-thumbnail wp-image-5700\" alt=\"Web copywriting\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9598d6 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9598d6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8ee7bd8\" data-id=\"8ee7bd8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcf33de elementor-widget elementor-widget-spacer\" data-id=\"dcf33de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fc3a56 elementor-widget elementor-widget-spacer\" data-id=\"8fc3a56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c892bc elementor-widget elementor-widget-image\" data-id=\"9c892bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/\u2014Pngtree\u2014people-working-in-a-table_7537097-1.png\" class=\"attachment-thumbnail size-thumbnail wp-image-5700\" alt=\"Web copywriting\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-29708f3\" data-id=\"29708f3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_overlay_slideshow_gallery&quot;:[],&quot;background_overlay_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_overlay_slideshow_slide_duration&quot;:5000,&quot;background_overlay_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_overlay_slideshow_transition_duration&quot;:500,&quot;background_overlay_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;,&quot;background_overlay_hover_slideshow_gallery&quot;:[],&quot;background_overlay_hover_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_overlay_hover_slideshow_slide_duration&quot;:5000,&quot;background_overlay_hover_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_overlay_hover_slideshow_transition_duration&quot;:500,&quot;background_overlay_hover_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c0919d elementor-widget elementor-widget-spacer\" data-id=\"4c0919d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4de0759 elementor-widget elementor-widget-heading\" data-id=\"4de0759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Faire une campagne publicitaire en r\u00e9sum\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3d0c11 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d3d0c11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Afin de faire <strong>une bonne campagne publicitaire<\/strong>, voici les \u00e9tapes importantes \u00e0 suivre :<\/p><ul><li>D\u00e9crire le positionnement de l\u2019entreprise pour appr\u00e9hender au mieux la campagne<\/li><li>D\u00e9finir clairement les objectifs, pour adapter au mieux votre message vers votre cible<\/li><li>Choisir les bons m\u00e9dias<\/li><li>Cr\u00e9er le Message et le Design de la communication.\u00a0<\/li><li>Mesurer si les objectifs ont \u00e9t\u00e9 atteints.<\/li><li>En conclusion, pour <strong>une campagne de publicit\u00e9<\/strong> r\u00e9ussie, il est important de rester \u00e0 l\u2019\u00e9coute de sa cible et de ses demandes. Cela comporte les tendances mais aussi les avanc\u00e9es technologiques. Le but est de rester <strong>comp\u00e9titif<\/strong> dans votre domaine.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe4e94 elementor-widget elementor-widget-spacer\" data-id=\"4fe4e94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eaf1d0 elementor-align-center animated-slow elementor-invisible elementor-widget elementor-widget-button\" data-id=\"5eaf1d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.soweb.io\/contact\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Etude gratuite de mise en place d'une campagne publicitaire sur les r\u00e9seaux<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3239c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3239c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15bccd2\" data-id=\"15bccd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d816f3 elementor-widget elementor-widget-spacer\" data-id=\"9d816f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52eb361 elementor-widget elementor-widget-text-editor\" data-id=\"52eb361\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"tel:+33546855840\">05 46 85 58 40<\/a><br \/><a href=\"mailto:marketing@soweb.io\" target=\"_blank\" rel=\"noopener\">marketing@soweb.io<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f5d081 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f5d081\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-60b654d\" data-id=\"60b654d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d14691 elementor-widget elementor-widget-heading\" data-id=\"5d14691\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Editorial Calendar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd3bb4 elementor-widget elementor-widget-text-editor\" data-id=\"5bd3bb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Anticipez vos th\u00e9matiques abord\u00e9es en 2023 !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4b321a0\" data-id=\"4b321a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ace6e09 elementor-widget elementor-widget-image\" data-id=\"ace6e09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"423\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/photo-mise-en-avant-web.png\" class=\"attachment-large size-large wp-image-5507\" alt=\"calendrier \u00e9ditorial\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ff9b17 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3ff9b17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-calendrier-editorial-2023.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9chargez le calendrier \u00e9ditorial 2023 <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ff3c50b\" data-id=\"ff3c50b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61eee3f elementor-widget elementor-widget-heading\" data-id=\"61eee3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Editorial Calendar <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8e793 elementor-widget elementor-widget-text-editor\" data-id=\"3a8e793\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\" translation-block\">An editorial calendar is a tool that helps you visualize and plan the publishing schedule of your content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Comment \u00e9laborer une bonne campagne publicitaire ? Vous vous demandez comment faire une campagne publicitaire sur les r\u00e9seaux destin\u00e9e aux clients potentiels situ\u00e9s sur l&lsquo;\u00eele d&rsquo;Ol\u00e9ron, en Charente-Maritime, sur tout le territoire fran\u00e7ais ou encore \u00e0 l&rsquo;international\u00a0 ? Dans un premier temps, il va falloir travailler sa\u00a0 strat\u00e9gie en fonction de plusieurs facteurs, tels votre [&hellip;]<\/p>","protected":false},"author":2,"featured_media":6482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194],"tags":[],"class_list":["post-5751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campagne publicitaire sur \u00eele d&#039;Ol\u00e9ron - Sowebio Strat\u00e9gie Digitale<\/title>\n<meta name=\"description\" content=\"Pour r\u00e9ussir une campagne publicitaire sur l&#039;\u00eele d&#039;Ol\u00e9ron, il est important d&#039;\u00e9laborer une bonne strat\u00e9gie. Il y a des \u00e9tapes \u00e0 suivre ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.soweb.io\/en\/campagne-publicitaire\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagne publicitaire sur \u00eele d&#039;Ol\u00e9ron - Sowebio Strat\u00e9gie Digitale\" \/>\n<meta property=\"og:description\" content=\"Pour r\u00e9ussir une campagne publicitaire sur l&#039;\u00eele d&#039;Ol\u00e9ron, il est important d&#039;\u00e9laborer une bonne strat\u00e9gie. 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