{"id":6349,"date":"2023-12-19T10:00:00","date_gmt":"2023-12-19T09:00:00","guid":{"rendered":"https:\/\/www.soweb.io\/?p=6349"},"modified":"2025-05-13T13:58:30","modified_gmt":"2025-05-13T12:58:30","slug":"tout-savoir-sur-le-seo","status":"publish","type":"post","link":"https:\/\/www.soweb.io\/en\/tout-savoir-sur-le-seo\/","title":{"rendered":"Everything you should know about SEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6349\" class=\"elementor elementor-6349\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a35648 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a35648\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7462d0d\" data-id=\"7462d0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06df3ad elementor-widget elementor-widget-text-editor\" data-id=\"06df3ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le <strong>SEO, signifie Search Engine Optimization<\/strong>, est l\u2019art de r\u00e9ussir \u00e0 bien se positionner sur les moteurs de recherche. Il est la base d\u2019une bonne<strong> strat\u00e9gie de marketing digitale<\/strong>. Le SEO est un ensemble de m\u00e9thodes qui a pour but d\u2019<strong>augmenter la visibilit\u00e9 des sites web<\/strong> dans les r\u00e9sultats des moteurs de recherche. Le SEO regroupe l\u2019<strong>audit s\u00e9mantique et mots-cl\u00e9s, optimisation technique on-site, optimisation du contenu on-page, optimisation off-page et le suivi des statistiques et des objectifs<\/strong>. Ces m\u00e9thodes vont permettre d\u2019atteindre l\u2019objectif principal du SEO qui est de bien se positionner sur le moteur de recherche <strong>Google<\/strong> pour obtenir du trafic. De plus, un bon positionnement va apporter de la cr\u00e9dibilit\u00e9 et par cons\u00e9quent la confiance des visiteurs.<\/p><p>Pour r\u00e9ussir \u00e0 atteindre un bon <strong>positionnement<\/strong>, <strong>le moteur de recherche Google<\/strong> explore votre page, vos mots-cl\u00e9s, votre contenu, vos liens \u2026 Une fois que Google a fini d\u2019explorer votre site web, il va pouvoir proposer votre contenu \u00e0 des<strong> internautes ou mobinautes<\/strong> en fonction de la pertinence de votre contenu en ad\u00e9quation avec leur recherche. Si votre contenu n\u2019a pas de valeur ajout\u00e9e par rapport aux pages existantes, votre page ne sera pas bien positionn\u00e9.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-305cc36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"305cc36\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9e129f\" data-id=\"b9e129f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4382db5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4382db5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a8f395 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a8f395\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b5ca7f\" data-id=\"9b5ca7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1c789a elementor-widget elementor-widget-heading\" data-id=\"a1c789a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Production de contenu SEO<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e20ea9d elementor-widget elementor-widget-spacer\" data-id=\"e20ea9d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4f9a10 elementor-widget elementor-widget-text-editor\" data-id=\"c4f9a10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le<strong> SEO<\/strong> n\u00e9cessite de la r\u00e9gularit\u00e9\u00a0! Vous devez diffuser du <strong>contenu r\u00e9dactionnel<\/strong> selon un <strong>cahier \u00e9ditorial<\/strong> travaill\u00e9 en amont. En effet, pour que Google vous positionne en premi\u00e8re page, votre site doit \u00eatre attractif, proposer du contenu neuf. La concurrence est grande et Google va favoriser les pages bien r\u00e9f\u00e9renc\u00e9es. Attention, Google conna\u00eet r\u00e9guli\u00e8rement des \u00e9volutions. Par cons\u00e9quent, il est important de v\u00e9rifier <strong>le positionnement de vos pages<\/strong>. Cette v\u00e9rification permet d\u2019adapter <strong>le SEO<\/strong> en fonction des nouveaux crit\u00e8res de Google&#8230;m\u00eame si les algorithmes sont secrets, nous connaissons les r\u00e8gles \u00e0 respecter&#8230;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2612e1c elementor-widget elementor-widget-spacer\" data-id=\"2612e1c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eda26cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eda26cd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d30495c\" data-id=\"d30495c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-418e7d2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"418e7d2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0b3542 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0b3542\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c420662\" data-id=\"c420662\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f440498 elementor-widget elementor-widget-image\" data-id=\"f440498\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"452\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/computer-2.png\" class=\"attachment-large size-large wp-image-4997\" alt=\"nom de domaine\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-13e1fc4\" data-id=\"13e1fc4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_overlay_slideshow_gallery&quot;:[],&quot;background_overlay_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_overlay_slideshow_slide_duration&quot;:5000,&quot;background_overlay_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_overlay_slideshow_transition_duration&quot;:500,&quot;background_overlay_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;,&quot;background_overlay_hover_slideshow_gallery&quot;:[],&quot;background_overlay_hover_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_overlay_hover_slideshow_slide_duration&quot;:5000,&quot;background_overlay_hover_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_overlay_hover_slideshow_transition_duration&quot;:500,&quot;background_overlay_hover_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af92aa4 elementor-widget elementor-widget-heading\" data-id=\"af92aa4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019audit s\u00e9mantique et mots cl\u00e9s<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef26d1 elementor-widget elementor-widget-text-editor\" data-id=\"2ef26d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les<strong> mots-cl\u00e9s<\/strong> sont les mots que les clients vont taper dans le moteur de recherche. Effectivement, un client ne va pas rechercher une page mais plut\u00f4t une information qui va r\u00e9pondre \u00e0 son besoin.<br \/>L\u2019<strong>audit s\u00e9mantique<\/strong> va permettre de classer les mots-cl\u00e9s par pertinence. Pour ce faire, il y a plusieurs \u00e9tapes \u00e0 faire\u00a0:<\/p><ul><li>Lister les mots-cl\u00e9s<\/li><li>Trier les mots-cl\u00e9s par cat\u00e9gorie en fonction du nombre de concurrents<\/li><li>Rechercher les opportunit\u00e9s du march\u00e9<\/li><li>Prioriser les mots-cl\u00e9s par ordre d\u2019importance<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f33fb69 elementor-widget elementor-widget-text-editor\" data-id=\"f33fb69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Google<\/strong> va chercher le contenu r\u00e9pondant au mieux \u00e0 la demande de l\u2019internaute. Il faut donc trouver des mots-cl\u00e9s qui vont pouvoir vous apporter du <strong>trafic<\/strong> mais sur lesquels il n\u2019y a pas trop de concurrence. L\u2019<strong>audit s\u00e9mantique<\/strong> va donc permettre de trouver les meilleurs mots-cl\u00e9s que vous devez travailler pour que Google fasse appara\u00eetre votre page.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8388b6e\" data-id=\"8388b6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-202421d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"202421d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0661781\" data-id=\"0661781\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0258f7b\" data-id=\"0258f7b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_overlay_slideshow_gallery&quot;:[],&quot;background_overlay_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_overlay_slideshow_slide_duration&quot;:5000,&quot;background_overlay_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_overlay_slideshow_transition_duration&quot;:500,&quot;background_overlay_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;,&quot;background_overlay_hover_slideshow_gallery&quot;:[],&quot;background_overlay_hover_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_overlay_hover_slideshow_slide_duration&quot;:5000,&quot;background_overlay_hover_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_overlay_hover_slideshow_transition_duration&quot;:500,&quot;background_overlay_hover_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fbe91f elementor-widget elementor-widget-heading\" data-id=\"9fbe91f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimisation technique on-site<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a75d029 elementor-widget elementor-widget-text-editor\" data-id=\"a75d029\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>L<strong>\u2019optimisation technique on-site<\/strong> est l\u2019am\u00e9lioration technique et \u00e9ditoriale d\u2019un site. Cette optimisation va passer par plusieurs \u00e9tapes\u00a0:<\/p><ul><li>Le <strong>nom de domaine<\/strong> va \u00eatre indispensable pour la cr\u00e9ation de votre site. Il repr\u00e9sente votre l\u2019adresse \u00ab postale \u00bb<\/li><li>Un <strong>site-map<\/strong> regroupe toutes les informations de vos pages, les vid\u00e9os\u2026 ce qui permet \u00e0 Google comprendre votre activit\u00e9<\/li><li>Les<strong> URLs<\/strong> de vos articles doivent contenir des mots-cl\u00e9s. Il faut respecter certaines restrictions : il ne doit pas d\u00e9passer 100 caract\u00e8res et ne pas utiliser de caract\u00e8res sp\u00e9ciaux sauf les [-]. Attention \u00e0 ne pas sur-optimiser les <strong>URLs<\/strong>.<\/li><li>Les<strong> redirections<\/strong> sont une technique pour rendre une page web disponible sous plusieurs adresses URL.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9c8f40f\" data-id=\"9c8f40f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50381f9 elementor-widget elementor-widget-image\" data-id=\"50381f9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/\u2014Pngtree\u2014people-working-in-a-table_7537097-1.png\" class=\"attachment-large size-large wp-image-5700\" alt=\"R\u00e9daction web\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdd7801 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdd7801\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-425d752\" data-id=\"425d752\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e868da elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3e868da\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7999af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7999af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5fd106\" data-id=\"b5fd106\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e4ea43 elementor-widget elementor-widget-heading\" data-id=\"7e4ea43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimisation du contenu on-page<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aef2ae elementor-widget elementor-widget-text-editor\" data-id=\"5aef2ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>L\u2019<strong>optimisation on-page<\/strong> est une m\u00e9thode permettant d\u2019<strong>optimiser la page web<\/strong> pour am\u00e9liorer son <strong>r\u00e9f\u00e9rencement<\/strong>. Pour am\u00e9liorer l\u2019optimisation on-page de votre page, il faut classer vos titres avec les<strong> balises Hn<\/strong>. Elles vont permettre de <strong>hi\u00e9rarchiser votre contenu<\/strong> pour aider le moteur de recherche \u00e0 la comprendre. Ensuite, les <strong>balises \u00ab\u00a0Alt\u00a0\u00bb<\/strong> sont les <strong>textes alternatifs d\u2019images<\/strong> mises sur votre site. Elles vont permettre une meilleure compr\u00e9hension de vos images pour le moteur de recherche. Puis, les<strong> m\u00e9ta-titres et les m\u00e9ta-descriptions<\/strong> vont permettre de r\u00e9sumer le contenu de la page.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e6d567 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e6d567\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75bbc0f\" data-id=\"75bbc0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef5a030 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ef5a030\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9371401 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9371401\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d7fcfd\" data-id=\"8d7fcfd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d475b41 elementor-widget elementor-widget-heading\" data-id=\"d475b41\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019optimisation off-site<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e82f41f elementor-widget elementor-widget-text-editor\" data-id=\"e82f41f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>C\u2019est une technique visant \u00e0 <strong>booster la visibilit\u00e9<\/strong> de votre site dans les moteurs de recherche. Pour ce faire, il faut utiliser des <strong>backlinks<\/strong>. Ils doivent \u00eatre un<strong> lien naturel et pertinent<\/strong>, en un rapport avec votre univers s\u00e9mantique, de pr\u00e9f\u00e9rence dans la m\u00eame langue et avec une grande notori\u00e9t\u00e9.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-694c4b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"694c4b6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db6b6f1\" data-id=\"db6b6f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a6f791 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2a6f791\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be6bbec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be6bbec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4e2d88e\" data-id=\"4e2d88e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6436715 elementor-widget elementor-widget-heading\" data-id=\"6436715\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le suivi des statistiques et des objectifs\u00a0<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab6c1f4 elementor-widget elementor-widget-text-editor\" data-id=\"ab6c1f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un bon<strong> SEO<\/strong> passe par le suivi statistique. Regarder <strong>les performances du site<\/strong> permet de pouvoir en cas de besoin am\u00e9liorer <strong>le r\u00e9f\u00e9rencement naturel<\/strong> de la page et d\u2019\u00e9valuer si les objectifs sont atteints. Nous vous conseillons la lecture de notre article\u00a0: <a href=\"https:\/\/www.soweb.io\/comment-optimiser-le-referencement-dune-page-web\"><strong>Comment optimiser le r\u00e9f\u00e9rencement SEO d\u2019une page web ?<\/strong><\/a> <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5269bd2\" data-id=\"5269bd2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e089eba elementor-widget elementor-widget-heading\" data-id=\"e089eba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gie SEO gagnante <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bc97b2 elementor-widget elementor-widget-text-editor\" data-id=\"0bc97b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un bon <strong>SEO<\/strong> va d\u2019apporter de la visibilit\u00e9 \u00e0 votre site. N\u2019oubliez pas que <strong>Google<\/strong> va regarder plusieurs choses\u00a0: <strong>l\u2019audit s\u00e9mantique et mots-cl\u00e9s, l\u2019optimisation technique on-site, l\u2019optimisation du contenu on-page, l\u2019optimisation off-page<\/strong>. Attention le contenu cr\u00e9\u00e9 doit \u00eatre unique et apporter aux clients.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59f5902 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59f5902\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d126cc\" data-id=\"5d126cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6a8958 elementor-widget elementor-widget-gallery\" data-id=\"a6a8958\" data-element_type=\"widget\" data-settings=\"{&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;overlay_background_slideshow_gallery&quot;:[],&quot;overlay_background_slideshow_loop&quot;:&quot;yes&quot;,&quot;overlay_background_slideshow_slide_duration&quot;:5000,&quot;overlay_background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;overlay_background_slideshow_transition_duration&quot;:500,&quot;overlay_background_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;,&quot;overlay_background_hover_slideshow_gallery&quot;:[],&quot;overlay_background_hover_slideshow_loop&quot;:&quot;yes&quot;,&quot;overlay_background_hover_slideshow_slide_duration&quot;:5000,&quot;overlay_background_hover_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;overlay_background_hover_slideshow_transition_duration&quot;:500,&quot;overlay_background_hover_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-analyse_1-1080x720web.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a6a8958\" data-elementor-lightbox-title=\"SEO\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjM1OCwidXJsIjoiaHR0cHM6XC9cL3d3dy5zb3dlYi5pb1wvd3AtY29udGVudFwvdXBsb2Fkc1wvc293LXNvdy1hbmFseXNlXzEtMTA4MHg3MjB3ZWIuanBnIiwic2xpZGVzaG93IjoiYTZhODk1OCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-analyse_1-1080x720web.jpg\" data-width=\"300\" data-height=\"200\" aria-label=\"SEO\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-analyse_2-1080x659web.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a6a8958\" data-elementor-lightbox-title=\"SEO\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjM1OSwidXJsIjoiaHR0cHM6XC9cL3d3dy5zb3dlYi5pb1wvd3AtY29udGVudFwvdXBsb2Fkc1wvc293LXNvdy1hbmFseXNlXzItMTA4MHg2NTl3ZWIuanBnIiwic2xpZGVzaG93IjoiYTZhODk1OCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-analyse_2-1080x659web.jpg\" data-width=\"300\" data-height=\"183\" aria-label=\"SEO\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-analyse-1080x816web.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a6a8958\" data-elementor-lightbox-title=\"site internet\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjAyNCwidXJsIjoiaHR0cHM6XC9cL3d3dy5zb3dlYi5pb1wvd3AtY29udGVudFwvdXBsb2Fkc1wvc293LXNvdy1hbmFseXNlLTEwODB4ODE2d2ViLmpwZyIsInNsaWRlc2hvdyI6ImE2YTg5NTgifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-analyse-1080x816web.jpg\" data-width=\"300\" data-height=\"227\" aria-label=\"site internet\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-reunion-1000x667web.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a6a8958\" data-elementor-lightbox-title=\"site internet\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjAxNiwidXJsIjoiaHR0cHM6XC9cL3d3dy5zb3dlYi5pb1wvd3AtY29udGVudFwvdXBsb2Fkc1wvc293LXNvdy1yZXVuaW9uLTEwMDB4NjY3d2ViLmpwZyIsInNsaWRlc2hvdyI6ImE2YTg5NTgifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-reunion-1000x667web.jpg\" data-width=\"300\" data-height=\"200\" aria-label=\"site internet\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ed6f1c elementor-widget elementor-widget-spacer\" data-id=\"5ed6f1c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e8540f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e8540f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-173c51a\" data-id=\"173c51a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afba431 elementor-widget elementor-widget-image\" data-id=\"afba431\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"862\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/computer.png\" class=\"attachment-large size-large wp-image-4983\" alt=\"r\u00e9f\u00e9rencement site internet\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-22c6cbb\" data-id=\"22c6cbb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_overlay_slideshow_gallery&quot;:[],&quot;background_overlay_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_overlay_slideshow_slide_duration&quot;:5000,&quot;background_overlay_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_overlay_slideshow_transition_duration&quot;:500,&quot;background_overlay_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;,&quot;background_overlay_hover_slideshow_gallery&quot;:[],&quot;background_overlay_hover_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_overlay_hover_slideshow_slide_duration&quot;:5000,&quot;background_overlay_hover_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_overlay_hover_slideshow_transition_duration&quot;:500,&quot;background_overlay_hover_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9335c1 elementor-widget elementor-widget-text-editor\" data-id=\"c9335c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le <strong>SEO<\/strong> ne s&#8217;improvise pas car il implique une compr\u00e9hension approfondie du fonctionnement <strong>des moteurs de recherche<\/strong>, <strong>des algorithmes<\/strong> qui d\u00e9terminent les classements et des meilleures pratiques pour optimiser un site web. Si vous souhaitez un site performant, contactez un professionnel\u00a0! Sowebio est a votre \u00e9coute\u00a0\ud83d\ude09<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8ded2d0\" data-id=\"8ded2d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3239c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3239c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15bccd2\" data-id=\"15bccd2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d816f3 elementor-widget elementor-widget-spacer\" data-id=\"9d816f3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52eb361 elementor-widget elementor-widget-text-editor\" data-id=\"52eb361\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"tel:+33546855840\">05 46 85 58 40<\/a><br \/><a href=\"mailto:marketing@soweb.io\" target=\"_blank\" rel=\"noopener\">marketing@soweb.io<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f5d081 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f5d081\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-60b654d\" data-id=\"60b654d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d14691 elementor-widget elementor-widget-heading\" data-id=\"5d14691\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Calendrier \u00e9ditorial<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd3bb4 elementor-widget elementor-widget-text-editor\" data-id=\"5bd3bb4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Anticipez vos th\u00e9matiques abord\u00e9es en 2023 !<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4b321a0\" data-id=\"4b321a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ace6e09 elementor-widget elementor-widget-image\" data-id=\"ace6e09\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"423\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/photo-mise-en-avant-web.png\" class=\"attachment-large size-large wp-image-5507\" alt=\"calendrier \u00e9ditorial\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ff9b17 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3ff9b17\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-calendrier-editorial-2023.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9chargez le calendrier \u00e9ditorial 2023 <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ff3c50b\" data-id=\"ff3c50b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61eee3f elementor-widget elementor-widget-heading\" data-id=\"61eee3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cahier \u00e9ditorial <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8e793 elementor-widget elementor-widget-text-editor\" data-id=\"3a8e793\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le cahier \u00e9ditorial est un outil qui vous permet de visualiser la planification de diffusion de vos contenus.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le SEO, signifie Search Engine Optimization, est l\u2019art de r\u00e9ussir \u00e0 bien se positionner sur les moteurs de recherche. Il est la base d\u2019une bonne strat\u00e9gie de marketing digitale. Le SEO est un ensemble de m\u00e9thodes qui a pour but d\u2019augmenter la visibilit\u00e9 des sites web dans les r\u00e9sultats des moteurs de recherche. Le SEO [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194],"tags":[],"class_list":["post-6349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tout savoir sur le SEO - Sowebio Strat\u00e9gie Digitale<\/title>\n<meta name=\"description\" content=\"Le SEO, signifie Search Engine Optimization, est l\u2019art de r\u00e9ussir \u00e0 bien se positionner sur les moteurs de recherche.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.soweb.io\/en\/tout-savoir-sur-le-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tout savoir sur le SEO - Sowebio Strat\u00e9gie Digitale\" \/>\n<meta property=\"og:description\" content=\"Le SEO, signifie Search Engine Optimization, est l\u2019art de r\u00e9ussir \u00e0 bien se positionner sur les moteurs de recherche.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.soweb.io\/en\/tout-savoir-sur-le-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Sowebio Strat\u00e9gie Digitale\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-19T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-13T12:58:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-post_facebook-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"g001\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"g001\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.soweb.io\\\/tout-savoir-sur-le-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.soweb.io\\\/tout-savoir-sur-le-seo\\\/\"},\"author\":{\"name\":\"g001\",\"@id\":\"https:\\\/\\\/www.soweb.io\\\/#\\\/schema\\\/person\\\/7a6b36a2f19a428bd5a8792373e8e076\"},\"headline\":\"Tout savoir sur le SEO\",\"datePublished\":\"2023-12-19T09:00:00+00:00\",\"dateModified\":\"2025-05-13T12:58:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.soweb.io\\\/tout-savoir-sur-le-seo\\\/\"},\"wordCount\":980,\"publisher\":{\"@id\":\"https:\\\/\\\/www.soweb.io\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.soweb.io\\\/tout-savoir-sur-le-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.soweb.io\\\/wp-content\\\/uploads\\\/sow-sow-post_facebook-4.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.soweb.io\\\/tout-savoir-sur-le-seo\\\/\",\"url\":\"https:\\\/\\\/www.soweb.io\\\/tout-savoir-sur-le-seo\\\/\",\"name\":\"Tout savoir sur le SEO - 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