{"id":6384,"date":"2024-02-08T10:00:00","date_gmt":"2024-02-08T09:00:00","guid":{"rendered":"https:\/\/www.soweb.io\/?p=6384"},"modified":"2026-04-01T15:03:20","modified_gmt":"2026-04-01T14:03:20","slug":"comment-faire-une-campagne-facebook","status":"publish","type":"post","link":"https:\/\/www.soweb.io\/en\/comment-faire-une-campagne-facebook\/","title":{"rendered":"How to set up a Facebook ad ?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6384\" class=\"elementor elementor-6384\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b29227a e-flex e-con-boxed e-con e-parent\" data-id=\"b29227a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-832c5e3 e-con-full e-flex e-con e-child\" data-id=\"832c5e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0690316 elementor-widget elementor-widget-heading\" data-id=\"0690316\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">The various types of ad campaigns.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc4ef4 elementor-widget elementor-widget-spacer\" data-id=\"6bc4ef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96f718b elementor-widget elementor-widget-text-editor\" data-id=\"96f718b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\" translation-block\"><strong>Advertising campaigns<\/strong> are marketing efforts that <strong>promote a cause, brand, product, or service to a specific group of people.<\/strong> They are essential for a business\u2019s success. There are different types of campaigns with their own goals:<\/p><ul><li class=\" translation-block\"><strong>Awareness campaigns<\/strong> inform the public about social, environmental, or health issues and aim to grab attention and evoke emotions.<\/li><li class=\" translation-block\"><strong> Sales-focused campaigns<\/strong> highlight product\/service features and benefits to persuade consumers to make a purchase, often using special offers and customer testimonials.<\/li><li class=\" translation-block\"><strong>Institutional campaigns<\/strong> enhance a company\u2019s brand image and reputation among the general public.<\/li><li class=\" translation-block\"><strong>Event-based campaigns<\/strong> are tied to specific occasions like <strong>seasonal promotions or product launches<\/strong> to attract consumer attention and boost sales for a limited time.<br>\n<br>\nChoosing the right campaign type that aligns with the <strong>company\u2019s objectives and marketing strategy<\/strong> is crucial. Each campaign type has its advantages and can be effective based on the context and specific needs.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa3eef8 elementor-widget elementor-widget-spacer\" data-id=\"fa3eef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05dfcb4 e-flex e-con-boxed e-con e-parent\" data-id=\"05dfcb4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-404beca e-con-full e-flex e-con e-child\" data-id=\"404beca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17ff4c2 elementor-widget elementor-widget-heading\" data-id=\"17ff4c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social Media Advertising Campaigns <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8feaf1b elementor-widget elementor-widget-text-editor\" data-id=\"8feaf1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\" translation-block\">When you run ads on <strong>social media,<\/strong> it\u2019s important to pick the right platform for your target audience. Each platform has its own unique features and users, so it\u2019s vital to find the one that fits your <strong>audience best.<\/strong> Ask yourself the right questions and know your <strong>audience well !<\/strong><\/p><p>\u00a0What do they like, how do they use the internet, and which social media platforms do they use the most ?\u00a0<\/p><p class=\" translation-block\">Once you have this information, you can make a smart choice about where to concentrate your advertising efforts.<\/p><ul><li class=\" translation-block\">If most of your target audience are young adults and teenagers, platforms like <strong>Instagram, Snapchat, and TikTok<\/strong> could work best for you.<\/li><li class=\" translation-block\">On the other hand, if your audience is more professional or B2B (business-to-business), <strong>LinkedIn<\/strong> might be the top choice. It\u2019s designed for professional connections, <strong>networking,<\/strong> and <strong>lead generation<\/strong> tools.<\/li><li class=\" translation-block\">If your target audience includes individuals or professionals over the age of 30, and you offer products or services directly to consumers (B2C), then <strong>Facebook<\/strong> is a better match. That\u2019s the platform we\u2019ll be concentrating on in this article.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80215aa e-con-full e-flex e-con e-child\" data-id=\"80215aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18ed8c1 elementor-widget elementor-widget-image\" data-id=\"18ed8c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-facebook-1080x720web.jpg\" class=\"attachment-large size-large wp-image-6387\" alt=\"faire une campagne facebook\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca3be19 e-flex e-con-boxed e-con e-parent\" data-id=\"ca3be19\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c614f8f e-con-full e-flex e-con e-child\" data-id=\"c614f8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac2353e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"ac2353e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"862\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/computer.png\" class=\"attachment-large size-large wp-image-4983\" alt=\"r\u00e9f\u00e9rencement site internet\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6141675 e-con-full e-flex e-con e-child\" data-id=\"6141675\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f0a18 elementor-widget elementor-widget-heading\" data-id=\"c2f0a18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to create a Facebook advertising campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ada6d1 elementor-widget elementor-widget-heading\" data-id=\"3ada6d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Boost or Meta Suite<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-373027d elementor-widget elementor-widget-text-editor\" data-id=\"373027d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\" translation-block\">To set up a <strong>Facebook ad campaign,<\/strong> you need to follow several important steps. Before we get into the details, Facebook offers two methods to launch an ad:<\/p><ul><li>Boosting a post<\/li><li class=\" translation-block\">Using <strong>Facebook Business Manager<\/strong> (Meta Suite)<\/li><\/ul><p>\u00a0<\/p><p>The difference between them is in the options. Boosting a post provides fewer choices to manage your ad campaign, so it\u2019s better to use Facebook Business Manager.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8aa112f e-con-full e-flex e-con e-child\" data-id=\"8aa112f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6537f71 e-flex e-con-boxed e-con e-parent\" data-id=\"6537f71\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56972ff e-con-full e-flex e-con e-child\" data-id=\"56972ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7aa4fa7 e-con-full e-flex e-con e-child\" data-id=\"7aa4fa7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-313126c elementor-widget elementor-widget-heading\" data-id=\"313126c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">What is a Facebook campaign? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c4a69a elementor-widget elementor-widget-text-editor\" data-id=\"1c4a69a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\" translation-block\">A Facebook campaign is a way to make your business more <strong>visible and well-known,<\/strong> ultimately <strong>boosting its sales.<\/strong> However, each campaign has its own specific goals and is done in three steps:<\/p><ul><li>The campaign<\/li><li>Ad set (a group of ads)<\/li><li>Ad variation (individual ad)<\/li><\/ul><p class=\" translation-block\">The campaign is like the main category that contains the most important information, especially its objective.\n\nThe <strong>Ad<\/strong> set allows you to create target audiences for your ads. Remember, the same campaign can have different target audiences.\n\nThe <strong>Ad variation<\/strong> is where all the <strong>different visual designs<\/strong> for the same audience come together.<\/p><p class=\" translation-block\">By defining multiple <strong>audiences and visuals,<\/strong> you can reach as many people as possible from your different target groups.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50827b7 e-con-full e-flex e-con e-child\" data-id=\"50827b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-426c244 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"426c244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"744\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/panneau.png\" class=\"attachment-large size-large wp-image-4985\" alt=\"r\u00e9f\u00e9rencement site internet\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b060384 e-flex e-con-boxed e-con e-parent\" data-id=\"b060384\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ab4bff e-con-full e-flex e-con e-child\" data-id=\"4ab4bff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c18d784 elementor-widget elementor-widget-image\" data-id=\"c18d784\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"779\" height=\"354\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-sow-schema.png\" class=\"attachment-large size-large wp-image-6391\" alt=\"faire une campagne facebook\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7965f30 e-flex e-con-boxed e-con e-parent\" data-id=\"7965f30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d447b88 e-con-full e-flex e-con e-child\" data-id=\"d447b88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1b1a0b elementor-widget elementor-widget-text-editor\" data-id=\"e1b1a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This chart shows how a Facebook ad campaign works in a straightforward way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-058a10d elementor-widget elementor-widget-heading\" data-id=\"058a10d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to set a Facebook campaign goal ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce4ad16 elementor-widget elementor-widget-text-editor\" data-id=\"ce4ad16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\" translation-block\">The first step is to decide on your goal. There are three main goals: <strong>awareness, consideration, and conversion.<\/strong><br>\nAwareness is about introducing your brand to potential customers. Consideration is when customers recognize and identify your offers. Conversion is the stage where customers are already familiar with your brand and trust it.<\/p><p>Facebook lets you fine-tune your goal by selecting a sub-goal that specifies the purpose of your campaign:<\/p><ul><li>Awareness: increasing brand awareness and reach<\/li><li>Consideration: driving traffic, interactions, app installations, video views, lead generation, and messages<\/li><li>Conversion: conversions, catalog sales, and store visits<\/li><\/ul><p>\u00a0<\/p><p class=\" translation-block\">Picking the right goal helps <strong>Facebook<\/strong> target the appropriate audience for your ad effectively.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d406567 e-flex e-con-boxed e-con e-parent\" data-id=\"d406567\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-baf52d4 e-con-full e-flex e-con e-child\" data-id=\"baf52d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-299fccf elementor-widget elementor-widget-image\" data-id=\"299fccf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-facebook_page-1080x720web.jpg\" class=\"attachment-large size-large wp-image-6388\" alt=\"faire une campagne facebook\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96a77b9 e-con-full e-flex e-con e-child\" data-id=\"96a77b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ed742 elementor-widget elementor-widget-heading\" data-id=\"e9ed742\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to pick your Facebook audience ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a06b4f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9a06b4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\" translation-block\">To target the right people, you must first define your audience based on your objective. Ask yourself these questions:<\/p><ul><li>Who are the people most likely to visit your website?<\/li><li>Which specific groups does your company want to reach with this ad?<\/li><\/ul><p class=\" translation-block\">To effectively reach the right audience, you need to study your company\u2019s customers and determine your target audience. Facebook provides various <strong>categories of information<\/strong> to help you define your audience accurately:<\/p><ul><li>Geographic data<\/li><li>Interests<\/li><li>Age<\/li><\/ul><p class=\" translation-block\">For the best results, your <strong>chosen audience<\/strong> should be quite <strong>specific.<\/strong> Avoid going too narrow, or your goals won\u2019t be met, and also avoid being too broad, or you\u2019ll waste your budget !<\/p><p class=\" translation-block\">Depending on your audience, your company can <strong>create relevant ads.<\/strong> If your company wants to reach multiple target groups, plan as many ad sets as there are specific audiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ecf80f e-flex e-con-boxed e-con e-parent\" data-id=\"9ecf80f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-507765b e-con-full e-flex e-con e-child\" data-id=\"507765b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3538864 e-con-full e-flex e-con e-child\" data-id=\"3538864\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84c32dc elementor-widget elementor-widget-heading\" data-id=\"84c32dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creating the Facebook Ad Campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-288f166 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"288f166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\" translation-block\">Once you\u2019ve <strong>defined your target audience,<\/strong> it\u2019s time to choose various ad formats like videos, photos, or text. Several key elements play a vital role in <strong>crafting a successful ad:<\/strong> the headline, title, description, call to action, and visual.<\/p><ul><li class=\" translation-block\">The <strong>headline<\/strong> should be catchy and creative to attract users to click.<\/li><li class=\" translation-block\">The <strong>title<\/strong> should be impactful, grabbing attention.<\/li><li class=\" translation-block\">Keep the <strong>description<\/strong> clear and concise, avoiding excessive length.<\/li><li class=\" translation-block\">The <strong>call to action<\/strong>, is a button that prompts action, like \u201cbuy now\u201d or \u201clearn more.\u201d It encourages viewers to interact with your ad.<\/li><li class=\" translation-block\">The <strong>visual,<\/strong> whether an image or video, is the most crucial part. It\u2019s the first thing mobile users see ! So, it must be eye-catching to stop them in their tracks. <em><strong>Creating visuals<\/strong> is done outside of <strong>Facebook<\/strong> using other applications. As mentioned earlier, you can have various visual variations. Ensure that each photo or video in your ads is tailored to your target audience and campaign objective.<\/em><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85b07ab e-con-full e-flex e-con e-child\" data-id=\"85b07ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e84669 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4e84669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/\u2014Pngtree\u2014people-working-in-a-table_7537097-1.png\" class=\"attachment-large size-large wp-image-5700\" alt=\"Web copywriting\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e72e29 e-flex e-con-boxed e-con e-parent\" data-id=\"0e72e29\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-731ed8f e-con-full e-flex e-con e-child\" data-id=\"731ed8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a67b04 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"2a67b04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"862\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-computer_2-923x995-web.png\" class=\"attachment-large size-large wp-image-5274\" alt=\"marketing de contenu\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e627bc e-con-full e-flex e-con e-child\" data-id=\"5e627bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4eec5ef elementor-widget elementor-widget-heading\" data-id=\"4eec5ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Which platforms and ad placements for Facebook ads ?  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d1aa28 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0d1aa28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Facebook offers several digital platforms, such as Instagram, Messenger, and WhatsApp, for advertising. So, you need to decide which networks you want to use for your ads. <\/p><p>On each platform, there are various ad placements available. On Facebook and Instagram, you can choose different formats and placements like stories, posts, or the explorer.<\/p><p><em>Just be careful, as the dimensions for stories and posts are different. Using visuals that don\u2019t fit the ad format well can have a negative impact and result in less effectiveness.<\/em><\/p><p class=\" translation-block\">Facebook provides a preview of your ad placements, so you can see how they will look before they\u2019re shown to the audience. Remember to make decisions during the campaign creation that align with your objectives and target audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d25936 e-con-full e-flex e-con e-child\" data-id=\"3d25936\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6327297 e-flex e-con-boxed e-con e-parent\" data-id=\"6327297\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5ebff7f e-con-full e-flex e-con e-child\" data-id=\"5ebff7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ccff1c e-con-full e-flex e-con e-child\" data-id=\"3ccff1c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5625da elementor-widget elementor-widget-heading\" data-id=\"f5625da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Setting an Advertising Budget on Facebook <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-909fd4e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"909fd4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\" translation-block\">Every <strong>advertising campaign<\/strong> needs a <strong>budget,<\/strong> which can vary depending on the size and needs of the business. However, having a big budget doesn\u2019t automatically mean you\u2019ll be successful. Once the budget is set, the company must decide how to use it.<\/p><p class=\" translation-block\"><strong>Facebook<\/strong> offers two ways to manage your budget:<\/p><ul><li>Total budget for a specific period: <em>If, for instance, the company allocates \u20ac50.00 for a week-long advertising campaign, Facebook will spend this budget over the course of 7 days. However, if the \u20ac50.00 is spent in just one day, your ad will stop running for the rest of the week.<\/em> <\/li><li>Daily budget for a specific period: <em>If the company decides to spend \u20ac10.00 per day for 5 days, Facebook will limit the spending to \u20ac10.00 per day, and the ad will be shown for 5 days.<\/em> <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e68577d e-con-full e-flex e-con e-child\" data-id=\"e68577d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50425a4 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"50425a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"249\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/Allura-Feedback-Session1.png\" class=\"attachment-large size-large wp-image-5860\" alt=\"Communication Sowebio\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a4c181 e-flex e-con-boxed e-con e-parent\" data-id=\"1a4c181\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aefd800 e-con-full e-flex e-con e-child\" data-id=\"aefd800\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a425826 elementor-widget elementor-widget-heading\" data-id=\"a425826\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> How to make the most of your Facebook ad budget ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb3ebf5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fb3ebf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\" translation-block\">Facebook offers a feature called <strong>CBO,<\/strong> which stands for <strong>Campaign Budget Optimization.<\/strong> With CBO, you let Facebook allocate the budget based on each ad\u2019s performance.<\/p><p><strong>Facebook<\/strong> will manage your budget to get the <strong>best possible results.<\/strong> For example, if an ad isn\u2019t performing well in terms of views or interactions, Facebook will reduce its budget and allocate more to the ads that are doing better.<\/p><p class=\" translation-block\">You have the flexibility to deactivate underperforming ads at any time. <strong>CBO<\/strong> is an optional feature, so you\u2019re not required to use it! You can manually manage your budget for each ad if you prefer. However, to do this effectively, you\u2019ll need to closely monitor and analyze the ad performances.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2327fb2 elementor-widget elementor-widget-heading\" data-id=\"2327fb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why should you analyze the performance of your Facebook ads ?  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3da666f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3da666f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\" translation-block\"><strong>Analyzing the performance<\/strong> helps you understand how effective your ads are and allows you to make informed decisions. By studying the results, you can deactivate ads that are not performing well and prioritize those that are making a significant impact. This ensures that your budget is utilized in the most efficient way possible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-905f0fb elementor-widget elementor-widget-heading\" data-id=\"905f0fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are Facebook KPIs ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d93db6d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d93db6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\" translation-block\">Facebook offers tools called KPIs (Key Performance Indicators) to analyze your ad campaign\u2019s performance. These indicators help you measure how effective your ads are. You don\u2019t need to study all KPIs (unless you have the time!). Instead, focus on the ones that will help you assess the success of your ad campaign and make decisions for your next steps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b9eec elementor-widget elementor-widget-spacer\" data-id=\"21b9eec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a10c5e7 elementor-widget elementor-widget-heading\" data-id=\"a10c5e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Anticipating the Facebook ad launch date  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df1e2e8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"df1e2e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\" translation-block\"><strong>Facebook<\/strong> has many rules and restrictions, and it\u2019s crucial to follow them; otherwise, your <strong>campaigns<\/strong> might not get approved for publication. If you break any rules, Facebook may temporarily or permanently block your accounts.\nWhen creating a <strong>Facebook advertising campaign,<\/strong> you need to plan ahead because Facebook takes 24 hours to review and approve it.<\/p>\n<p class=\" translation-block\">If you make any changes to the ad during this 24-hour period, the review process resets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0097e89 elementor-widget elementor-widget-spacer\" data-id=\"0097e89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d68d867 elementor-widget elementor-widget-gallery\" data-id=\"d68d867\" data-element_type=\"widget\" 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><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25f2e3e elementor-widget elementor-widget-spacer\" data-id=\"25f2e3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68dd1ea e-flex e-con-boxed e-con e-parent\" data-id=\"68dd1ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1187c9d e-con-full e-flex e-con e-child\" data-id=\"1187c9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9176f4c elementor-widget elementor-widget-image\" data-id=\"9176f4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"452\" src=\"https:\/\/www.soweb.io\/wp-content\/uploads\/sow-computer_and_people_2-800x452-web.png\" class=\"attachment-large size-large wp-image-5281\" alt=\"marketing de contenu\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70113af e-con-full e-flex e-con e-child\" data-id=\"70113af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76cdfc1 elementor-widget elementor-widget-heading\" data-id=\"76cdfc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary of the steps in a Facebook campaign <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bd2af2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8bd2af2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\" translation-block\">As we have seen, creating a Facebook advertising campaign involves several important steps:<\/p><ul><li>Set the objective<\/li><li>Define the target audience<\/li><li>Create visuals for each ad<\/li><li>Choose ad placements<\/li><li>Set the budget<\/li><li>Analyze the results<\/li><\/ul><p class=\" translation-block\">Each step in <strong>creating a Facebook advertising campaign<\/strong> is crucial. Rushing or not aligning with the company\u2019s needs may lead to unsatisfactory results. So, take the time to create a well-thought-out campaign.<\/p><p class=\" translation-block\">Facebook advertising offers numerous benefits for businesses. It allows precise targeting of <strong>the audience, reaching a wide number of people, and achieving measurable results.<\/strong><br>\n<br>\nAdditionally, with tracking and analysis tools, you can continuously optimize campaigns for better returns on investment. In short, Facebook advertising is an effective and cost-efficient way to promote your business online.<\/p><p class=\" translation-block\"><strong>If you don\u2019t have time to learn or set up social media campaigns, <a href=\"https:\/\/www.soweb.io\/contact\/\" target=\"_blank\" rel=\"noopener\">contact Sowebio !<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e60a4f8 e-con-full e-flex e-con e-child\" data-id=\"e60a4f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01c646a e-flex e-con-boxed e-con e-parent\" data-id=\"01c646a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-57e1cff e-con-full e-flex e-con e-child\" data-id=\"57e1cff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-862cf43 elementor-widget elementor-widget-spacer\" data-id=\"862cf43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2200071 elementor-widget elementor-widget-text-editor\" data-id=\"2200071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"tel:+33546855840\">05 46 85 58 40<\/a><br \/><a href=\"mailto:marketing@soweb.io\" target=\"_blank\" rel=\"noopener\">marketing@soweb.io<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Les diff\u00e9rents types de campagnes publicitaires Les campagnes publicitaires sont une op\u00e9ration marketing constitu\u00e9e d\u2019un ensemble d\u2019actions dont l\u2019objectif est de promouvoir une cause, une marque, un produit, un service, aupr\u00e8s d\u2019un public cible. Elles jouent donc un r\u00f4le crucial dans la r\u00e9ussite d&rsquo;une entreprise. Il en existe diff\u00e9rents types, chacun ayant ses propres objectifs [&hellip;]<\/p>","protected":false},"author":2,"featured_media":6415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194],"tags":[],"class_list":["post-6384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment faire une Campagne Facebook\u00a0? - Sowebio Strat\u00e9gie Digitale<\/title>\n<meta name=\"description\" content=\"Faire une campagne Facebook est un outil de marketing pour promouvoir une marque, une cause... 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